Saudi Arabia Tourism Launches Summer Programme

In a bid to promote tourism in the Kingdom, Saudi Arabia has launched the summer programme. The initiative will take place across 7 destinations.

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The Saudi Tourism Authority (STA) has launched the Kingdom’s summer program for 2024. The prgramme was launched  in an event held under the patronage of the minister of tourism and Chairman of the STA Board of Directors Ahmed Al Khateeb.


The Programme

The program will run for four months until the end of September across seven destinations. The programme includes over 550 tourism products and more than 150 special offers and packages curated for families and children across different segments such as adventure lovers, those seeking luxury retreats, and culture and heritage enthusiasts.


The Saudi Summer Program 2024 launch event was attended by World Tourism Organization Secretary-General Zurab Pololikashvili, over 250 key strategic partners from the public and private sectors, significant media, and key opinion leaders.


The summer program will take place in seven destinations: Aseer, Al Baha, Taif, the Red Sea, Jeddah, Riyadh, and AlUla.

This year, the program will also see the return of the Jeddah Season and the launch of the Aseer Season, featuring numerous family activities and events.

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