ITB China Will Unite Industry Visionaries

ITB China will host its yearly Conference from May 27-29, 2024, at the Shanghai World Expo Exhibition & Convention Center. The conference will unite prominent executives from leading companies in the travel industry and engage in stimulating discussions. It will be a focal point for industry enthusiasts.

Key Highlights

The three-day conference will feature keynote speeches and panel discussions, focusing on exhibitor presentations and highlighting sessions on MICE, SITE, Travel Technology and HSMAI. Under the theme "Thrive in Transformation, Reach New Heights. Together." and in partnership with TravelDaily, the ITB China conference will aim to cultivate collaboration and innovation, facilitating an open exchange and alignment with the latest trends in the travel and tourism industry.

• Together with China Business Event Industry Committee, a panel discussion of the MICE session will delve into the overseas expansion strategy and development of Chinese associations.
• The SITE session will facilitate a roundtable discussion on the current situation and prospects of the incentive travel industry from a global perspective.
• The Travel Tech session will focus on ‘AI for tailored travel’ and ‘How new technologies can facilitate Travel B2B?’.
• The HSMAI session will feature experts from the wine and travel industry who will provide insights on how to embrace change and create new paths to growth.

ITB China is the leading B2B exclusive travel trade show focusing on the Chinese travel market, bringing together hand-selected top-buyers with industry professionals from all over the world. The show provides various networking events and maximises business opportunities.