ITB Berlin's Programme for 2025

From March 4 to 6, under the motto “The Power of Transition Lives Here,” participants will explore ideas and insights for a travel industry in transition.

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For convention participants from around the world, the Berlin Exhibition Grounds will once again serve as an essential platform for knowledge transfer and exchange of experiences. More than 400 international experts and speakers will provide insights into current projects, analyse key trends, and discuss various future scenarios in over 200 sessions across 17 theme tracks. The programme, along with details on additional tracks, is now available online at the ITB Berlin 2025 Convention Programme.

For convention participants worldwide, the Berlin Exhibition Grounds will serve as a vital platform for knowledge sharing and exchanging experiences.

ITB Berlin's 2025 Agenda

For convention participants from around the world, the Berlin Exhibition Grounds will once again serve as an essential platform for knowledge transfer and exchange of experiences. More than 400 international experts and speakers will provide insights into current projects, analyse key trends, and discuss various future scenarios in over 200 sessions across 17 theme tracks. The programme, along with details on additional tracks, is now available online at the ITB Berlin 2025 Convention Programme.
ITB Berlin Convention programme offers guidance for a travel industry in transition

This year, the world's leading trade event for the tourism industry will once again offer an extensive program featuring renowned experts, high-quality presentations, and engaging debates. From March 4 to 6, under the motto “The Power of Transition Lives Here,” participants will explore ideas and insights for a travel industry in transition.

For convention participants worldwide, the Berlin Exhibition Grounds will serve as a vital platform for knowledge sharing and exchanging experiences. Over 400 international experts and speakers will provide insights into current projects, analyze key trends, and discuss future scenarios in more than 200 sessions across 17 thematic tracks. The full program and details on additional tracks are now available online at the ITB Berlin 2025 Convention Programme.

To help navigate the extensive offerings, four stages will host the numerous sessions, which can be attended onsite or, for the first time, streamed live via the ITB Navigator. Later, sessions will also be available on ITB Berlin’s YouTube channel. The ITB Navigator, serving as the central event platform, offers detailed information on the exhibitor list, convention and event programs, and hall maps. Access to the ITB Berlin Convention is included with exhibitor, trade visitor, and media accreditation tickets for ITB Berlin.

17 Theme Tracks Address Current Issues In The Global Tourism Industry

On the Orange Stage in Hall 7.1, speakers will discuss developments in marketing and sales, as well as the long-term sustainability of the industry. The World Tourism Cities Federation (WTCF) sponsors the Orange Stage. The Future Track, Marketing & Distribution Track, and Responsible Tourism Track provide valuable insights into topics such as sustainability and climate impact assessments. Highlights include presentations by Mitra Sorrells, Senior Vice President of Content at Phocuswright, and Zoritsa Urosevic, Executive Director of UN Tourism. Microsoft Advertising sponsors the Future Track, Google sponsors the Marketing & Distribution Track, and Studiosus sponsors the Responsible Tourism Track.

Also, in Hall 7.1, the Blue Stage serves as an essential platform for tour operators, airlines, tourist boards, cruise companies, hoteliers, and other industry players. Tracks such as the Tour Operator & Travel Sales Track, Carrier & Cruise Track, Destination Track, and Hospitality Track provide diverse perspectives and strategies. Featured speakers include Dimitrios Buhalis from Bournemouth University and Vicki Miller from Visit Scotland, who will discuss the role of AI in destination marketing. The German Federal Ministry for Economic Cooperation and Development (BMZ) partners with the Destination Track.

The Green Stage in Hall 3.1 focuses on specific target groups and special interest offerings. The ITB Masterclass, Diversity & Inclusion Track, MICE Track, Youth, Adventure & Outdoor Track, and Business Travel Track examine trends across various travel segments. Sebastian Gonzalez, Associate Director for Europe at Business Events Sydney, and Jan Christensen, Project Manager for MICE at HA Hessen Agentur, will discuss new developments in destination marketing. For the first time, the Green Stage will also feature the new Corporate Culture Clash Track, which addresses challenges in workplace culture and corporate environments.

In Hall 6.1, the Red eTravel Stage centres on digitalising marketing and sales. Tracks such as the eTravel Track, Hospitality Tech Track, Tours & Activities Track, AI Track, and Destination Travel Track offer in-depth explorations of technological advancements and challenges, covering topics like AI, the metaverse, hyper-personalization, Web3, and blockchain technology. Notable speakers include Ann-Kathrin Harms, Head of the CEO’s Division at the German National Tourism Board (DZT), and Leah Rankin, Chief Product Officer at SiteMinder.

For the first time, the ITB Transition Lab will offer concise, high-value information. In a 90-minute session, marketing experts from the destinations and hospitality sectors will present data-driven recommendations. Participants will gain twenty essential insights and a selection of important tips and advice.

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