EaseMyTrip & Uttar Pradesh Govt Sign MoU to Boost Tourism

The travel platform EaseMyTrip has announced the signing of a Memorandum of Understanding with the Uttar Pradesh Eco Tourism Development Board (UPETDB). The Development Board falls under the jurisdiction of the government of Uttar Pradesh.

MoU Signed

The MoU signed between the government and the company will aim to further promote Uttar Pradesh as an ideal tourist spot. It was signed in the presence of Arun Kumar Saxena (minister of Forest and Environment, Zoological Garden, Climate Change, Uttar Pradesh) and Dayashankar Mishra (minister of Ayush, Food Security, and Drug Administration, Uttar Pradesh). As stated by EaseMyTrip, the “objective of the MoU is to foster a strategic partnership aimed at elevating the promotion and development of tourism in Uttar Pradesh.”

Under the new partnership, EaseMyTrip will also launch a promotional campaign for the registered homestays in Uttar Pradesh. Special attention will be provided to promoting bird sanctuaries like Okhla Bird Sanctuary and Bharatpur Bird Sanctuary. “These products will be promoted in schools, colleges, and other institutions through advanced tour guides. These tour guides will have access to training programs which will be officially registered under UPETDB and designed by EaseMyTrip to enhance the tourist experience,” EaseMyTrip further added.

Statements

Jaiveer Singh, minister of Tourism & Culture, Uttar Pradesh, added, “We are excited to partner with EaseMyTrip, a leading online travel tech platform in India. This collaboration leverages their extensive reach and technological expertise to bring greater visibility and accessibility to the diverse and rich eco-tourism offerings of Uttar Pradesh. We are confident that this partnership will drive significant growth and elevate UP as a premier destination for both domestic and international tourists.”

Co-founder of EaseMyTrip, Rikant Pittie, on the occasion, stated, “We are excited to start this new project with the Uttar Pradesh Eco Tourism Development Board (UPETDB). Uttar Pradesh, with its rich history, popularity, and stunning natural beauty, hosts a plethora of underrated and unexplored destinations waiting to be discovered by more people. We are confident that our collaboration with the UPETDB will not only benefit both parties but also contribute significantly to the growth and enhancement of tourism across the state.” 

“Uttar Pradesh boasts numerous undiscovered gems awaiting exploration by tourists. Our collaboration with EaseMyTrip aims to enhance the visibility and accessibility of these diverse and rich offerings. This strategic partnership will not only drive significant growth but also position Uttar Pradesh as a preferred destination for travellers,” said Mukesh Kumar Meshram, principal secretary, Tourism and Culture Department, Uttar Pradesh.