ATM 2025 Sets New Benchmark With Over 55,000 Attendees

Arabian Travel Market (ATM) has welcomed more than 55,000 industry professionals from 166 countries, representing a 16% increase on last year’s edition. The event has showcased over 2,800 exhibiting companies, with 19% from the Middle East and 81% from the rest of the world.

ATM

Organised by RX Global, ATM 2025 was based on the theme of "Global Travel: Developing Tomorrow's Tourism Through Enhanced Connectivity," exploring how the future of tourism will be shaped by connectivity across borders, industries and communities. The theme was a central element throughout the event, which ran from 28 April to 1 May at the Dubai World Trade Centre (DWTC).

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, visited the exhibition and received an overview of this year’s key themes and innovations.

Throughout the course of the four-day event, several prominent dignitaries and VIPs attended ATM 2025, including His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, who officially inaugurated the event, while His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of The Executive Council of Dubai, explored the show floor and was presented with highlights of the 2025 edition.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “My colleagues at RX Global and I are proud to have welcomed a vibrant and engaged community of travel professionals to ATM 2025. This year's theme has resonated strongly throughout the show floor, emphasising how collaboration across borders and sectors creates new opportunities for inclusive and resilient tourism growth. The outstanding turnout and record-breaking number of exhibitors are clear indicators of ATM's crucial role in shaping the future of global tourism and connectivity.”

Growth has been observed across all show verticals, with regional year-on-year increases in the following areas: the Middle East (19%), Asia (20%), Europe (17%), and Africa (21%). Notably, Asia is the fastest-growing region at ATM 2025, with exhibitor participation rising an impressive 20% year-on-year. This growth has been fueled by enhanced regional connectivity and strengthened relationships with international markets.

Outside of the UAE and wider GCC markets, the top ten registered international markets for ATM 2025 are as follows: India (6%), Türkiye (3.2%), United Kingdom (3%), Egypt (3%), United States (2%), China (1.5%), Sri Lanka (1%), Spain (1%), Maldives (1%) and Pakistan (1%).

ATM Travel Tech has grown by over 26% this year, reflecting the sector's increasing integration with technology. A newly launched Start-Up and Innovation Zone showcased 21 groundbreaking companies redefining travel and an immersive VR experience for visitors to explore transformative solutions in the industry.