Accor Unveils New Brand Campaign for Paris 2024 Partnership

Accor's Paris 2024 Brand Campaign

Accor, a global leader in hospitality and a Premium Partner of Paris 2024, has revealed its advertising campaign for the 2024 Paris Olympics. The campaign includes a film directed by Vincent Lobelle from Iconoclast, two short formats, and a visual shot by Aurélien Chauvaud.

With the tagline "Crafting treasured memories," the campaign embodies the spirit of all Accor's brands and its 1,700 hotels in France, represented by 40,000 Heartists® ready to provide all visitors with the opportunity to create their most cherished memories.

The campaign highlights Heartists who go above and beyond to make their guests' stays more memorable. It showcases Accor's expertise and vision of hospitality, featuring stories such as a concierge named Jean embarking on an extraordinary adventure to bring a young girl ice cream to brighten her day, a waitress displaying exceptional skill to prevent a disaster, and a receptionist going to great lengths to return a guest's lost camera.

The campaign will be broadcast on TV and digitally from June 23 to September 15 and will also appear on billboards in train stations and airports, targeting both French and international travellers. Additionally, Accor is implementing an extensive media plan, particularly with France Télévisions, for the 2024 Paris Paralympic Games, aligning with its dedication to promoting inclusion and supporting disabled athletes.