ibis Perth Unveils Vibrant Transformation

ibis Perth’s Bold New Look

ibis Perth has embraced a significant transformation, evolving into a modern retreat that reinterprets the economy hotel experience. Its striking new design is inspired by Perth’s natural beauty and cultural vibrancy. The hotel offers a fresh and dynamic hospitality experience tailored to today’s modern traveller.

The extensive renovation upgraded all 192 rooms, bathrooms, and the lobby, enhancing comfort and convenience while celebrating Perth’s rich natural and urban beauty. The interiors feature locally sourced timber, earthy textures, and artistic elements that embody the city’s character. Drawing inspiration from Kings Park & Botanic Garden, the flow of the Swan River, and the vibrancy of the Art Gallery of Western Australia, the hotel blends nature, culture, and modern style, capturing the spirit of Perth.

Every room is arranged with contemporary furnishings and advanced room technology, providing comfort. The upgraded bathrooms boast fixtures and rainfall showers, creating a refreshing and energizing experience. At the same time, the lobby has evolved into a welcoming and chic social hub—a place for guests to network, work, or unwind. A new fitness center addresses guests’ lifestyle requirements, helping them maintain their activity levels while on the road.

ibis Perth, ideally located on Murray Street in the heart of Perth’s CBD, provides guests convenient access to central corporate offices, upscale shopping areas, and cultural attractions. This prime location makes it a perfect option for travellers who want to explore the city or remain connected.

As part of Accor’s well-respected ibis brand, which aims to make travel affordable and reimagine economy hospitality, ibis Perth showcases the brand’s dedication to providing accessible, high-quality accommodations with a modern design and lively social experiences. This change reflects the brand’s mission to foster inviting, inclusive environments that encourage connection and discovery.

Since its first launch in Bordeaux in 1974, ibis has transformed travel by continuously establishing new benchmarks in the economy hospitality sector. With over 1,200 hotels in 69 countries, ibis is at the forefront of providing affordable, quality overnight stays for everyone.

Speaking on the transformation of ibis Perth, Vincent Yeo, CEO of CDL Hospitality Trust shared: “We are delighted to re invigorate this hotel which will now offer a significantly upgraded guest experience in the central location that guests have always enjoyed. Our extensive investment throughout the hotel has transformed it into a truly differentiated product in the Perth market.”

In addition, Adrian Williams, Chief Operating Officer for Accor in the Pacific added: “This is a fantastic moment for the Perth market. ibis Perth is in one of the most central and well-connected locations in the CBD. Whether you’re here for a business meeting, a shopping spree, or simply to explore the city, this hotel is perfectly positioned for you to reach all the places you need. This renovation has elevated ibis into a top choice for both locals and travellers abroad. The hotel needed a fresh, vibrant look, and that’s exactly what’s been delivered.”

In addition to the transformation, the hotel proudly presents Chelsea Social, its new restaurant and bar located within ibis Perth.

Chelsea Social is a gathering place for locals and visitors, infusing a refreshing London-meets-Perth vibe into the city’s dining and social atmosphere. Open every day from 6:30am until late, Chelsea Social offers a lively, uplifting menu packed with UK-inspired dishes that feature a contemporary twist. Guests can enjoy substantial breakfasts, thoughtfully assembled share platters, and beloved pub staples, all complemented by distinctive cocktails and exclusive collection wines.

Chelsea Social is more than a dining destination; it features three unique areas: Chelsea Dining Hall, Chelsea Bar, and Chelsea Events, accommodating up to 150 guests for meals, drinks, and gatherings. Offering views of Murray Street, this vibrant venue serves as a premier location for socializing, entertainment, and memorable events—such as its Friday breakfast rave, which blends London’s nightlife vibe with Perth’s sunny atmosphere.

The transformation of ibis Perth and the launch of Chelsea Social demonstrate a dedication to providing enhanced experiences, sociability, and modern style. Whether for business, leisure, or a night out, guests can now experience hospitality that effortlessly combines comfort, culture, and entertainment in the city centre.