Hyatt’s Inclusive Collection Grows in Bulgaria
Hyatt Hotels Corporation has announced the opening of AluaSoul Sunny Beach, which is part of Hyatt’s Inclusive Collection, located in the heart of Sunny Beach, Bulgaria. This opening marks a significant expansion of the Alua Hotels & Resorts brand and reinforces Hyatt’s commitment to providing seamless all-inclusive travel experiences for all types of travellers. AluaSoul Sunny Beach adds to the existing Inclusive Collection portfolio in Bulgaria, joining Secrets Sunny Beach, Dreams Sunny Beach, Alua Helios Bay, and AluaSun Helios Bay, which also opened in 2023.
“The opening of AluaSoul Sunny Beach reflects our commitment to offering exceptional value and memorable moments for guests and World of Hyatt members,” said Manuel Melenchon, Managing Director, South, for Hyatt in EAME.
“As travelers continue to seek all-inclusive stays in Europe, we’re dedicated to creating seamless experiences that allow guests and World of Hyatt members to relax in comfort while also connecting with local culture, exploring the destination, and enjoying stays that consistently exceed expectations.”
“We’re excited to celebrate the opening of our newest Alua Hotels & Resorts property,” said Ana Tomicevic, Global Brand Leader, Inclusive Collection, Hyatt.
“Alua properties are designed for today’s traveler—those seeking a modern, minimalistic stay with authentic local touches. The brand resonates with guests who value exploring their destination as much as relaxing at the resort. Sunny Beach, with its unique backdrop and vibrant energy, is the perfect setting for this next chapter.”
Situated between the Flower Street and the Sunny Beach Promenade, the adults-only AluaSoul Sunny Beach offers direct access to a vibrant boulevard filled with local shops and nightlife. This hotel provides a contemporary all-inclusive experience that combines a modern aesthetic with the lively atmosphere of this bustling beach town. Whether guests are looking to explore, relax, or find a balance between the two, the hotel is thoughtfully designed to cater to various travel styles. It offers easy access to Blue Flag beaches, vibrant nightlife, and the rich culture found in the picturesque, cobbled streets of the UNESCO-listed town of Nessebar.
“We’re thrilled to welcome guests and World of Hyatt members to the new AluaSoul Sunny Beach. With a prime location in one of the most popular seaside destinations in Eastern Europe, the hotel boasts a truly elevated experience, combining a modern design with unforgettable entertainment and amenities along with the convenience of easy access to all that Sunny Beach has to offer,” said Daniel Bielsa Gibaja, general manager of AluaSoul Sunny Beach.
“Whether looking to relax and unwind, or make the most of the local nightlife, the hotel has something for everyone.”
Guestrooms
AluaSoul Sunny Beach offers 397 guest rooms that feature an interior design and all the amenities necessary for a relaxing stay. Many of the rooms provide views of the Black Sea. The hotel’s neutral colour scheme, accented with vibrant hues, is inspired by the local culture and the natural beauty of the surroundings. Amenities include complimentary Wi-Fi, air conditioning, and walk-in rainfall showers.
Culinary Offerings
The hotel features six restaurants and bars that cater to a variety of tastes, from fresh local ingredients to international favourites. Mare Nubium offers an elegant à la carte dining experience with hyper-local cuisine, while Terra provides a buffet-style selection of both local and international dishes—ideal for a quick, casual meal. For those seeking nightlife, The Spot offers live entertainment in a setting. Guests can also enjoy healthy snacks on Kentia’s terrace, handcrafted cocktails at the poolside Agua bar, and flavours of Asian fusion at Jojo.
The all-inclusive package includes three meals each day, a late continental breakfast, snacks throughout the day, and a selection of both alcoholic and non-alcoholic beverages.
Amenities
The property features two outdoor swimming pools: one designated for relaxation in the sun, and the other for more active pursuits. Guests looking for adventure can take advantage of the hotel’s exciting offerings, which include water sports such as windsurfing, jet skiing, parasailing, kayaking, boat rides, and snorkelling.
For guests prioritizing their well-being, the hotel offers a 24-hour fitness centre featuring floor-to-ceiling windows and a full range of professional machines and free weights. Guests can also relax in the hotel’s modern spa, which includes a hot tub, sauna, steam room, and sensation showers. Additionally, they can enjoy a soothing massage, facial or body treatment to enhance their wellness experience.
My Favourite Club
AluaSoul Sunny Beach features My Favourite Club, which is designed to enhance guest comfort and convenience through exclusive benefits, upgraded accommodations, and various amenities. These offerings include early check-in and late check-out, access to a reserved area in the Terra restaurant, private hotel sections, and premium accommodation options.
My Favourite Club suites, such as the Double Superior Frontal Sea View, are located in prime areas of the hotel and provide panoramic views of the Black Sea. These suites are equipped with additional amenities, including a larger television, a wider selection of toiletries, a bottle of red wine, and more.
Meetings and Events
The meeting space at AluaSoul Sunny Beach features Sophia Hall, a 65 m² room that can accommodate up to 60 guests for meetings, presentations, training sessions, or informal networking events. The room is surrounded by the Black Sea.
To learn more about the rewarding ways members can enjoy all-inclusive experiences through World of Hyatt, visit Hyatt’s Inclusive Collection. To learn more about AluaSoul Sunny Beach and save an additional 15% with the opening offer for stays through June 19, 2025, visit the resort’s website.
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