Waldorf Astoria Hotels & Resorts to Debut in Texas with Signing of Waldorf Astoria Texas Hill Country

Waldorf Astoria to Debut in Texas

Hilton has entered into a branding and management partnership with Wine Country Hospitality Partners LLC—comprising Mark Harmon, Robert Radovan, and Tim Sparapani—for the forthcoming Waldorf Astoria Texas Hill Country and Waldorf Astoria Residences Texas Hill Country. This marks the debut of Waldorf Astoria Hotels & Resorts in Texas. Expected to open in 2027, this upscale resort will bring the brand’s signature elegant service to the growing Fredericksburg area, less than two hours from Austin and San Antonio. Operated by Hilton, the property will boast 60 dedicated hotel guest rooms and suites, along with 37 multi-bedroom resort villas as part of a hotel rental program, contributing an additional 74 keys and 50 branded private residences. Furthermore, the resort will feature five dining and beverage outlets, an 11,000-square-foot spa and fitness center, two resort-style swimming pools, and more.

“Waldorf Astoria Texas Hill Country’s signing marks a monumental milestone for Hilton and is integral to both our growth in the state, which represents Hilton’s largest hotel portfolio in the U.S., and Hilton luxury brands portfolio expansion across the Americas,” said Amy King, Vice President, Luxury & Mixed-Use Development, Hilton.

“Conrad Hilton’s legacy in the hotel business began in Texas more than 105 years ago, and working alongside incredible owners, we’re proud to deliver on Conrad’s vision as we introduce our distinguished luxury hotel and residential portfolio in the destination.”

Waldorf Astoria Texas Hill Country is less than a mile from downtown Fredericksburg, providing an ideal hub for those eager to experience the charm of Texas Hill Country. This area is renowned as the state’s top wine-tasting destination and the second most visited wine country nationwide, boasting over 100 wineries. Surrounded by vineyards and rolling hills adorned with wildflowers and farms, Fredericksburg presents a backdrop and a perfect getaway 75 miles west of Austin and 65 miles northwest of San Antonio.

Created through a collaboration of Studio CABAN, FAB Studio, TIPLER Group, Studio Outside, and Paul Duesing Partners, the resort aims to be an elegant retreat for all guests, framed by countryside views. The accommodations will showcase genuine Texan design features, offering views of the surrounding Hill Country alongside multi-room resort villas designed for individual residents and available for guest rentals. These villas will include private plunge pools, outdoor courtyards, and unique programming.

For a luxury experience in Hill Country, the resort will feature 87 Waldorf Astoria Residences. These residences reflect the resort’s vision while honouring the land’s natural beauty. Options include single-story estates, villas, and cottage-style homes with three to five bedrooms and customizable features. Fifty private residences are thoughtfully positioned along the edge of the 106-acre property, offering views of Baron’s Creek and the rolling hills and convenient access to historic Fredericksburg. Homeowners will benefit from a wealth of culinary and wellness amenities provided by the resort and the distinguished resident services that the Waldorf Astoria brand is known for. Significantly, this project marks the introduction of the first Waldorf Astoria Residences in Texas, delivering a luxury living experience in Fredericksburg. Limited reservations for the Founder’s Collection are currently available. Exclusive benefits for resident owners include Hilton Honors Diamond status for the duration of ownership, personalized privileges, discounted rates, travel assistance, and more.

“Throughout my career, I’ve always looked to create destinations with a true sense of place that invite in new and tenured patrons to experience it through a new lens,” said Mark Harmon, developer, Waldorf Astoria Texas Hill Country.

“With Waldorf Astoria Texas Hill Country, we’re drawing upon the unique architecture and history of Fredericksburg to create a new experience that opens this budding wine destination to travelers and future residents—drawing a spotlight to the area as a whole and all that makes it unique.”

“Waldorf Astoria Texas Hill Country marks a significant shift for hospitality in Texas, bringing the renowned service and luxury experience of the brand to a destination with unmatched potential,” said Robert Radovan, developer, Waldorf Astoria Texas Hill Country.

“Waldorf Astoria Residences Texas Hill Country open a rare opportunity to call this destination home, with the robust amenities and service that come with branded living. Each of these homes will be a modern rendition of what exists here today, creating a space that feels familiar, celebrates the land and ushers in a new escape to explore and reconnect with one another.”

“We are excited and committed to bringing an unparalleled luxury retreat to Texas, building on Fredericksburg’s reputation as a destination to reset in the Hill Country,” said Tim Sparapani, partner and co-developer, Waldorf Astoria Texas Hill Country.

“By collaborating with the exceptional team at Hilton and Waldorf Astoria, we’re creating something truly unique—an extraordinary space for celebrations, gatherings and rejuvenating getaways in one of the most breathtaking landscapes in the state.”