U by Emaar Unveils New Brand Identity

U by Emaar, the lifestyle loyalty programme of Emaar, has unveiled its refreshed brand identity with the new promise: "Your Way Every Day."

U By Emaar

In celebration of this transformation, U by Emaar is introducing a range of new benefits, experiences, and offers designed around the core pillars: Stay, Dine, Relax, Play, Shop, and Fit. Each day brings an opportunity for U by Emaar members to indulge in something new. Members can now enjoy additional benefits in new destinations and new experiences.

New Destinations

• Kingdom of Saudi Arabia: Address Jabal Omar Makkah
• Bahrain: Vida Beach Resort Marassi Al Bahrain  and Address Beach Resort Bahrain

New Experiences

• Arabic Music Institute, Dubai: Members enjoy savings of up to 20% off, plus the ability to earn and redeem Upoints while learning fundamentals of Arabic Music.
• Veo Fitness, Dubai: Members receive up to 15% savings on Personal Training, plus fitness trial sessions and guest gym passes
• Marassi Beach, Bahrain: Members can enjoy savings of up to 15% off for beach access beginning November

New Benefits

• Welcome Benefit: Platinum members will now be greeted with a reward of Welcome Upoints on every stay. These Upoints can be redeemed in any of the U by Emaar participating venues. This benefit will kick start in October.
• Gift of Silver: Platinum members have the exclusive benefit of nominating one member each year for an upgrade to the Silver Tier beginning October.
• Dining Benefit: From kids dining for free to celebrating with complimentary birthday cakes beginning in November for top-tier members.

New Partners

• Emirates Holidays: Offering up to 10% off on outbound travel services for all U by Emaar Members.
• All Things Live Middle East: Pre-Sale access and exclusive offers to their select live shows and concerts across the region.  

Exclusive Offers Throughout September

To announce this refreshed brand, U by Emaar is bringing offers exclusive only for U by Emaar members throughout September from hotel stays, dining, spa treatment, entertainment, shopping, and fitness. Additionally, any member who spends at a participating U by Emaar venue in September will be automatically entered into a raffle draw. Each day, three lucky winners will receive 10,000 Upoints (worth AED 1,000), and at the end of the month, one grand prize winner will be awarded 100,000 Upoints (worth AED 10,000).