Tribe Touches Down in Düsseldorf TRIBE is expanding its European portfolio with the opening of TRIBE Düsseldorf, its second hotel in Germany. Centrally located in Düsseldorf, the hotel is within walking distance of the central station and Königsallee. It opened following an extensive refurbishment of the former Intercity Hotel, which was once home to the iconic Bhagwan disco, a popular party venue in the 1980s and 1990s. The new hotel, designed by the London-based design studio Feix & Merlin, offers 146 rooms, a California-style 'TRIBE Table' restaurant, a gym, and a multifunctional lounge and co-working space with an all-day bar. Additionally, the property includes four meeting rooms. Dr. Rüger Holding GmbH & Co. KG, a family-owned real estate investment corporation, owns the hotel. Founded in 2017 in Australia, TRIBE offers "more for less" and represents a bold design approach for travellers seeking hotels at an affordable price. TRIBE hotels are designed to provide guests with everything they need without any unnecessary extras. TRIBE Düsseldorf is the brand's 20th hotel worldwide and the second in Germany, following the opening of TRIBE Baden-Baden in 2023. Pauline Oster, VP of TRIBE Europe & North Africa “TRIBE is unexpected, cool, and confident, making it the perfect addition to Düsseldorf. We are thrilled to expand our 'tribe' with the opening of TRIBE Düsseldorf. This marks our second hotel opening in Germany within a year, demonstrating TRIBE's tremendous potential and our ambitious growth plans in Europe and beyond. We are excited to pursue further openings in cities like Paris and Krakow soon,” explains Pauline Oster, Vice President of TRIBE Europe & North Africa. “TRIBE Düsseldorf blends the original charm of our building with modern and bold design and amenities. We believe this project will attract more visitors to this vibrant city and offer a welcoming space for the local community to enjoy,” said Diana and René Gerdom, CEO of the property owner Rüger Holding. One for all – Inclusivity as design-inspiration The interior designers for TRIBE Düsseldorf are Feix&Merlin, an LGBTQ+-led design practice based in London. The design focuses on connecting like-minded individuals through shared values, with the inclusivity symbol [+] inspiring the overall concept. Housed in what was once the legendary Bhagwan Disco, the hotel's inclusivity theme resonates throughout its design. The layout of the Social Hub and the floor patterns echo the symbol"s brackets, with the reception area forming the central “plus,” serving as a unifying focal point. This symbol transforms into a bespoke monogram pattern on the drapery in the guest rooms, created through an innovative graphic process. The fabric incorporates photographic artwork by Isabella Bellis, a local artist and rising talent, who captured images during an exclusive photoshoot in one of the rooms. The photos feature individuals from diverse backgrounds, celebrating inclusivity. These images appear as framed prints in the guest rooms and visual elements within the elevators. The TRIBE Düsseldorf"s design seamlessly blends artistry and inclusivity, creating a space that welcomes and connects all who visit. The heartbeat of the hotel is the central, multifunctional "Social Hub," which serves as the hotel"s reception, coffee bar, and evening venue. The surrounding lounge space offers the perfect setting for everything from coffee dates and fancy cocktails to focused co-working, with flexible booths and plug-in stations for added convenience. The "TRIBE Table Cali" restaurant accommodates up to 60 guests and serves Californian-inspired dishes. Whether for a quick lunch or a casual dinner with friends, this sophisticated restaurant has exactly what guests and locals want. In line with the TRIBE vibe, the 146 rooms offer key essentials, featuring smart design, premium bedding, and amenities, including KEVIN.MURPHY beauty products." Julian Gaus, GM of TRIBE Düsseldorf “TRIBE Düsseldorf is anything but ordinary: premium yet affordable; striking yet inviting; stylish yet cozy. I am excited to welcome hotel guests and the people of Düsseldorf and showcase not only the TRIBE brand but also Düsseldorf as a vibrant destination,” says Julian Gaus, General Manager of TRIBE Düsseldorf. Other recent openings under the TRIBE brand in Europe include TRIBE Manchester Airport (United Kingdom), TRIBE Milano Malpensa (Italy), TRIBE Paris Clichy, and TRIBE Lyon Croix Rousse (France), as well as TRIBE Budapest Stadium (Hungary) and TRIBE Riga City Centre (Latvia).