Virgin Hotels London-Shoreditch is Now Open, Says Richard Branson

Richard Branson, co-founder of Virgin Group, has announced the opening of Virgin Hotels London-Shoreditch. Sharing a short but sweet video, he wrote, "I’m so thrilled to see Virgin Hotels London-Shoreditch has swung its doors wide open. The UK is where the Virgin story all began, so it’s incredibly exciting to have another foothold in the city. Virgin Hotels was created to do things differently, and Virgin Hotels London-Shoreditch is no exception. Pets are welcome, the mini-bar is stocked with local snacks, the beds are custom-designed and patented, and there’s an app (called Lucy), which acts as your own personal assistant. I’ve fallen in love with it before I’ve even set foot in it, and I hope you do too."

Virgin Hotels London-Shoreditch

A new Virgin Hotel has opened in London. The 120-room hotel is situated in the heart of Shoreditch and offers a rooftop bar, pool, restaurant, private members club, and treatment rooms managed by Ibiza’s Blue Marlin. BiBo, an existing Spanish restaurant on the property, will remain open in association with world-famous chef, Dani Garcia. The hotel’s lobby lounge and café will become a pop-up Commons Club (Virgin Hotels’ flagship food and beverage concept), before its transformation into a new space later in the year.

Guests can expect ultra-personalised experiences at the hotel. Pets are also welcome and the mini-bar is stocked with local snacks from small businesses. The technology is seamless thanks to Virgin Hotels’ app (called Lucy) which acts as a personal assistant and is available to those signed up with The Know. The Know is Virgin Hotels’ personalised loyalty programme. The rooms are designed in meticulous detail; every chamber has a unique two-section layout to create more space and a sense of indulgence and privacy. Walk-in showers, sit-down vanities, a custom-designed patented bed that doubles up as a lounge space, and smartly stocked Smeg fridges are also available. The London property is currently undergoing a gradual transformation to bring these signature features to the space.

All Virgin Hotels properties are designed to reflect the city, and for Virgin Hotels London-Shoreditch, this means industrial design, exposed brickwork, Gargantuan floor-to-ceiling windows, and bespoke art in every chamber.

CEO Speaks

Talking of the hotel, James Bermingham, CEO, Virgin Hotels Collection, added: “We are absolutely thrilled to be opening our first London hotel today – our 17th property in the Virgin Hotels Collection. This is the beginning of an exciting journey to bring our Virgin Hotels brand to life in this spectacular building and we can’t wait to share it with our guests and create some Virgin magic in Shoreditch. We already have some incredible experiences to showcase alongside the highly personalised service that Virgin Hotels is known for, and there’s even more to come.”