Radisson Grows in Central Europe with Rebranding & New Signings

Radisson Hotel Group has revealed the rebranding of prizeotel, the affordable high design brand, to Prize by Radisson and announced two new Prize by Radisson hotel signings, accelerating its expansion across key destinations in Germany together with its market entry in Poland.

Prize by Radisson 

Radisson Hotel Group reaffirms its commitment to grow its portfolio by announcing the rebranding of prizeotel to Prize by Radisson as well as the signing of two Prize by Radisson hotels across Central Europe. This rebranding underscores Radisson Hotel Group's dedication to broadening the brand’s presence. The transition from prizeotel to Prize by Radisson aligns the design brand more closely with the Group’s values and “Yes I Can!” guest experience.

Statements

Elie Younes, executive vice president and global chief development officer at Radisson Hotel Group: “The rebranding and expansion of Prize by Radisson is an impactful milestone to expand the global reach of the brand and increase its international appeal to our guests and owners.” 

Commenting on the rebrand, Connor Ryterski, managing director, Prize by Radisson stated: “The rebranding of prizeotel to Prize by Radisson marks a pivotal moment in our growth strategy. With this move, we are excited to expand the Prize by Radisson footprint and continue to deliver exceptional guest experiences to travelers across key central landmarks whilst demonstrating the support, commercial excellence and security of belonging to an international hotel chain to our owners.”

Valerie Schuermans, vice president, Western & Southern Europe at Radisson Hotel Group said: “Prize by Radisson is an exciting evolution that aligns perfectly with our vision for growth across key markets in Europe. This transformation enhances our ability to capitalize on Radisson’s overall recognition in the region and grow our brand awareness. The rebranding will allow us to strengthen the portfolio and further accelerate the international expansion of Prize by Radisson”.

Prize by Radisson, Gdansk City

The two signings across European destinations are testament to the expansion plans of Prize by Radisson across all contract types, leased, managed as well as franchised hotels, with the right solution for every market. Prize by Radisson, Gdansk City, scheduled to open in 2026, is a 126-room newly built property located only 300m away from the city’s boulevard. The ground floor of the hotel will house a restaurant as well as a bar. Gdansk airport, the third largest airport in Poland, is 17km away from the hotel, whereas the main train station is approximately 2km away from the hotel.

Prize by Radisson, Berlin City

Prize by Radisson, Berlin City, scheduled to open in 2027, the 315-room property will be part of a new mixed-use development in Berlin's Prenzlauer Berg district. Situated only around 10 minutes from Alexanderplatz, the hotel offers connectivity to the city's attractions, nightlife, trade fair, airport, and long-distance train stations. In line with PrizePromise, the brand’s ESG commitment, the building aims for DGNB Gold certification and will feature various uses, with the hotel occupying about 60% of the property’s land. The top floor will house the hotel lobby, bar, social area with co-working space, and breakfast restaurant, all offering views of Berlin's city center.

Since its launch in Germany in 2009, Prize by Radisson has been a midscale design hotel concept by merging lifestyle elements with accommodation. The brand expanded in 2022 with new properties in Bonn, Vienna, and Münster. Currently, the Prize by Radisson portfolio consists of 21 properties in operation and under development across Europe, including the opening of Prize by Radisson, Osnabrück City in 2025. This 170-room hotel will be part of a mixed-use development in central Osnabrück.