NoMad to Debut in Asia Pacific with First Hotel in Singapore

NoMad Sets Sail to Singapore

Hilton has secured a partnership with UOL Group to establish a NoMad hotel in Singapore, marking its entry into the rapidly expanding luxury lifestyle market in the Asia Pacific. This launch follows the successful debut of NoMad London, which opened in 2021 to widespread acclaim. 

The new NoMad hotel, created in partnership with UOL Group- a leading Singapore-listed property and hospitality group- is set to open in early 2027. It will offer 173 rooms and reflect the brand’s luxury hospitality, strongly focusing on design, dining, and cultural experiences. Located on Orchard Road, the hotel ensures easy access to Singapore’s top shopping and entertainment areas while celebrating the local cultural scene. Guests will find themselves just moments away from upscale retail outlets, various lifestyle attractions, and heritage areas such as Arab Street, Bugis, and Chinatown, which provide an authentic connection to Singapore’s rich culture and history.

“This signing adds a new and significant dimension to Hilton’s phenomenal growth story in Asia Pacific, as we gain a critical foothold in the luxury lifestyle space,” said Alan Watts, president, Asia Pacific, Hilton.

“With demand for high-end, experience-driven stays surging across the region, the luxury gateway of Singapore offers the perfect backdrop to debut NoMad’s uniquely local luxury hospitality – and will be the first of many cities in Asia to welcome the brand.”

NoMad hotels achieve a distinctive harmony – grand and intimate, refined yet playful, classic yet modern – merging luxury with lifestyle to deliver carefully crafted experiences influenced by striking interior design and cultural elements. Unique details, such as custom local artworks in every guest room, vividly express the brand’s curated identity.

“NoMad is built on the concept of a hotel as a welcoming home filled with stories, where every detail – from its interiors and rich visual appeal to its thoughtfully curated dining experiences – comes to life. The signing of our first hotel in Singapore marks an exciting introduction of our brand to Asia Pacific,” said Andrew Zobler, founder & CEO, The Sydell Group.

“This debut is just the beginning as we seek out the best destinations to introduce NoMad, with several deals in advanced discussions in destinations in North America, Europe and beyond.”

UOL Group Chief Executive Liam Wee Sin said, “We are excited to introduce NoMad to Singapore as part of our placemaking vision for Orchard Road, alongside UOL’s upcoming private and exclusive preview of its luxury residential project, UPPERHOUSE at Orchard Boulevard, and the award-winning Pan Pacific Orchard, forming a trio that will contribute to the transformation of Orchard Road. NoMad makes guests feel like locals in the world’s most sought-after neighborhoods and the Orchard Road precinct offers that luxury lifestyle space.”

UOL Chief Operating Officer Neo Soon Hup said, “NoMad Singapore will bring together modern elegance and the city’s dynamic cultural energy, offering a distinct experience that reflects the brand’s character. We look forward to making NoMad a standout presence in the market, delivering exceptional stays that go beyond traditional luxury and resonate with discerning travelers.”

Each NoMad provides an immersive luxury experience localised for the destination, providing personalised service, and unforgettable design and culinary experiences. 

With the launch of the NoMad hotel in Singapore, Hilton is progressing toward its goal of growing its luxury portfolio to 150 hotels across the Asia Pacific in the coming years. Over the next two years, Hilton intends to introduce Waldorf Astoria properties in Kuala Lumpur, Sydney, Shanghai, Tokyo, Xi’an, and Hanoi. Conrad Hotels & Resorts is also expanding, with new sites in major travel hubs in China, including Xi’an, Chengdu, and Nanjing, as well as in Nagoya, Japan. Furthermore, Hilton has enhanced its luxury offerings by launching LXR Hotels & Resorts in Southeast Asia. Umana Bali will become its second LXR property in the region, following ROKU KYOTO in Japan. These additions will strengthen Hilton’s growing global luxury portfolio, which is now one of the industry's most significant, featuring over 500 locations, including the newly opened Waldorf Astoria Seychelles Platte Island, Ka Laʻi Waikīkī Beach, LXR Hotels & Resorts, and Signia by Hilton Amman, along with more than 400 properties from Small Luxury Hotels of the World.

NoMad hotels are part of Hilton Honours, the loyalty program for Hilton’s 24 hotel brands. Hilton Honours members who book directly via preferred Hilton channels enjoy immediate benefits, such as a payment slider enabling them to select almost any mix of Points and money for their stay, exclusive member discounts, complimentary standard Wi-Fi, and the Hilton Honours mobile app.