Minor Hotels to Debut in Paraguay with NH Collection Asunción

NH Collection Launches in Asunción

Minor Hotels is set to debut in Paraguay by developing a new NH Collection hotel in Asunción. This initiative will contribute to a large mixed-use real estate project, positioning itself as a new architectural landmark and a standard for the city.

The project is situated on Avenida Santa Teresa, just 400 meters from where it intersects with Avenida Aviadores del Chaco, a key and lively thoroughfare in the Paraguayan capital. Nestled within a complex of over 70 stories, this building will stand as the tallest in Asunción and rank fourth in South America. The development will feature residences, offices, retail spaces, and parking, establishing a world-class urban ecosystem that enhances the city and enriches the lives of its residents.

Set to open in 2029, this new property will feature 80 guest rooms and operate under the NH Collection brand, positioned in the upper-upscale category to provide a premium hospitality experience characterized by world-class design and service. Catering to both business and leisure travelers, the hotel will boast top-tier amenities such as a spa, pool, restaurant and bar, terrace, heliport, and meeting rooms, solidifying its status as a benchmark destination in the area.

This hotel is being developed in collaboration with Grupo Petra, a prominent real estate company in Paraguay known for its quality in construction and its innovative high-end projects. The estimated investment for the hotel ranges from eight to twelve million dollars, with expectations to create 35 to 40 direct jobs, thereby contributing to the city's economic and tourism growth.

"We are confident that, along with Grupo Petra, we will establish this hotel as a benchmark in Asunción, a city full of dynamism and growth potential. The arrival of NH Collection signifies a strategic commitment to expanding our presence in Paraguay with a unique product that enhances the hospitality offering in the country. This hotel will not only serve as an architectural icon but will also represent a turning point in the tourism experience in the city", said Gonzalo Aguilar, CEO of Minor Hotels Europe & Americas.

The NH Collection Asunción represents Minor Hotels' debut in Paraguay, as the company assesses potential in secondary cities across the nation. Simultaneously, Minor Hotels pursues its growth strategy in Latin America, targeting important markets like Chile, Argentina, and Peru, along with other established locations in the region. By concentrating on expansion via hotel management and franchise models, the company aims to enhance its presence in emerging markets with innovative, high-quality offerings.