Minor Debuts Avani Brand In The Netherlands

Minor Hotels has announced the opening of the Avani Museum Quarter Amsterdam. Avani is the upscale lifestyle brand of Minor Hotels. The new property is designed with legacy interiors.

By Sam
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Avani Room

The guest room at Avani Museum Quarter Amsterdam

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Avani Hotels & Resorts, the upscale lifestyle brand of Minor Hotels, has announced the opening of Avani Museum Quarter Amsterdam, the first Avani property in the Netherlands. Housed in a refurbished mid-century building in the heart of the city’s museum district, the 163-room canal-side property offers a stay for both business and leisure travellers.  

Avani Lobby

The Design  

The hotel’s design is inspired by Stedelijk Museum’s expansive collection, blending the avant-garde and the traditional to create modern, inviting interiors. Brick, a prominent material in Amsterdam, adds a touch of the city’s architectural identity to the glass façade. Inside, clean lines and practical furniture pay homage to functionalism and rationalism, while mirrors and polished surfaces echo the city's tranquil canals. The geometric patterns and block colours of the carpets, tiles and soft furnishings are inspired by the works of renowned 20th century artists, including Piet Mondrian, Anni Albers, Gunta Stolzl and Sophie Taeuber, completing the artistic fusion within the design. 

Avani Reception

The Rooms

Avani’s  guest rooms and suites are inspired by the 1960s, with warm hues of terracotta, mustard yellow and deep browns, referencing the muted tones of Amsterdam. Spread over seven floors, some with panoramic windows, they come with a host of amenities. Guests get Chromecast TV, can practice asanas on in-room yoga mats or drift off to a podcast with high-quality Bluetooth speakers. Drinks and bites are available 24/7 and include healthy, fresh and satisfying options, while the around-the-clock AvaniFit gym comes equipped with cardio machines for a quality workout. For outdoor exercise, Vondelpark is conveniently nearby, offering excellent routes for a run or walk.


The Restaurants

On the hotel’s ground level, a lobby lounge opens into The Pantry, Avani’s grab-and-go dining concept. During warmer months, guests can use the outdoor terrace overlooking a leafy interior courtyard and indulge in local bites and sweet treats. 

Avani Lobby


Avani Museum Quarter Amsterdam has partnered with the city’s movers and shakers to curate tours that showcase Amsterdam’s playful side. Created in partnership with influencer and founder of Girls Who Magazine, the dynamic Street Art Tour invites guests to explore Amsterdam’s scenic neighbourhoods while hunting for street art, map in hand. In summer months, wellness minded guests can paddle through the city’s canals with Canal SUP, stopping to refuel with pizza and craft beer before cooling off at a local swim spot. Avani guests can experience the latest in wellness trends with THIS.IS.EDEN. Founded in Amsterdam, they combine dance with meditation, set to an electro soundtrack that is delivered through individual headsets in a “silent disco-style” setup. 

Avani Restaurant

Avani Museum Quarter Amsterdam is close to some of the city's most renowned cultural landmarks: Rijksmuseum, showcasing Dutch art and history; the Van Gogh Museum; and the Stedelijk Museum, known for its avant-garde art and inspiring design collection. Guests can access the bustling PC Hooftstraat shopping street and the vibrant De Pijp neighbourhood, both a five-minute walk away. Amsterdam Central Station is easily reachable within ten minutes by taxi and for business travellers, the RAI Exhibition and Convention Centre is a 25-minute walk. 

Opening rates start from €195 per room, per night based on two people sharing, including breakfast.

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