Marriott Bonvoy Unlocks Exclusive Access To The Cowboy Carter Tour

Cowboy Carter Tour: Marriott Bonvoy's Offer

Marriott Bonvoy invites you to join this year's unmissable event – Beyoncé’s COWBOY CARTER TOUR. Delight in exclusive experiences designed to honour the spirit and creativity of this worldwide superstar. Whether you're organizing a trip with fellow Beyhive members or discovering special packages starting at only one Marriott Bonvoy point, the travel program connects fans to essential locations from Los Angeles to Paris to Atlanta, providing VIP access to Beyoncé’s tour.

“The COWBOY CARTER TOUR is more than a concert – it’s a cultural moment, and we’re thrilled to give our members and Beyoncé’s fans exclusive access to be part of it,” says Peggy Roe, Executive Vice President and Chief Customer Officer at Marriott International.

"This partnership goes beyond providing a place to stay – we have designed fun ways for Marriott Bonvoy’s Beyoncé fans to immerse in shared experiences with friends and loved ones, and to enjoy more of the COWBOY CARTER TOUR - beyond the show.”

You can engage in the COWBOY CARTER TOUR with Marriott Bonvoy through various means, including a global sweepstakes, Marriott Bonvoy Moments, and activities at hotel locations.

COME TOGETHER, BEYHIVES

As travel for experiences surges, Marriott Bonvoy is offering a unique opportunity to lucky fans via the Marriott Bonvoy COWBOY CARTER TOUR Sweepstakes. The Grand Prize package, titled “Bring Your Beyhive” Ultimate Friends Trip, will take five winners and their friends to select shows in New York, London, Paris, Houston, and Atlanta. This prize includes flights, six concert tickets, three hotel rooms, and a glam squad to help them prepare for the evening.

The “Where Can We Take You?” prize packages include two COWBOY CARTER TOUR tickets and a Marriott Bonvoy Welcome Gift. These packages are available for tour stops such as Chicago, New York, London, Paris, Houston, Washington, D.C., and Atlanta. Fans can enter for a chance to win the sweepstakes beginning today, April 2, 2025, at marriottbonvoy.com/cowboycartertour.

DROPPING FOR 1-POINT

With just a single Marriott Bonvoy point, you can gain entry to the COWBOY CARTER TOUR. Marriott Bonvoy is offering its sought-after 1-Point Drops for each night of the tour in both Los Angeles and London through the Marriott Bonvoy Moments platform. By redeeming one point, earned from travel or everyday activities such as credit card purchases, rideshare use, or dining out, fans will enjoy an unforgettable experience complete with two tickets to the show and a Marriott Bonvoy Welcome Gift. A total of 11 1-Point Drops will be launched by Marriott Bonvoy, each taking place on different days for the Los Angeles and London performances, providing members with unprecedented opportunities to secure an amazing experience for just one point. The first of these drops will begin on April 7, 2025, at noon (ET) for the initial COWBOY CARTER TOUR show in Los Angeles on April 28.

Alongside the 1-Point Drops, Marriott Bonvoy Moments is introducing exclusive auction packages for the ultimate COWBOY CARTER TOUR experience. These include a two-night hotel stay, dinner, a glam session for achieving the ideal western look, and of course, two tickets to the show. Moreover, fixed-price packages featuring two tickets and a Marriott Bonvoy Welcome Gift will be offered for performances in Chicago, New York, Paris, Houston, Washington, D.C., and Atlanta.

ALL’S WELCOME

Across cities worldwide during the global tour, Marriott Bonvoy’s array of hotel brands and destinations invites fans in, providing exceptional hospitality whether you're putting on your hat for the show or taking off your boots at the end of the night. Certain hotels will convert their lobbies into vibrant COWBOY CARTER TOUR events featuring photo ops, DJs, and pre/post-show festivities along with happy hours.