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These programs invite guests to immerse themselves in the island’s traditions, landscapes, and coastal wonders.
140 Years of Excellence at Lošinj
This year, the island of Lošinj is celebrating 140 years of tourism. This milestone reflects its rich heritage and lasting appeal as a destination for natural beauty, wellness, and adventure. To honour this legacy, Lošinj Hotels & Villas is introducing a series of inaugural events and initiatives that embody its philosophy of experiential hospitality with a sense of place. These programs invite guests to immerse themselves in the island’s traditions, landscapes, and coastal wonders.
Celebrating the Great Outdoors: Highlander and XTERRA
Two landmark events make their debut in Lošinj this year, opening new avenues for adventure and connection with nature:
- Winter HIGHLANDER (January): This limited-edition hiking experience marks the start of the year with a transformative journey through Lošinj’s trails. Part of the globally acclaimed Highlander series, which originated in Croatia in 2017 and now spans Europe, the Middle East, Asia, and the USA, Winter HIGHLANDER introduces participants to Lošinj’s serene off-season beauty. Designed for hikers of all levels, this event fosters a sense of community and respect for nature, aligning perfectly with Lošinj’s commitment to responsible travel.
- XTERRA Lošinj (May): Bringing the world-renowned XTERRA series to the island, this off-road triathlon blends swimming, mountain biking, and trail running across Lošinj’s terrain. Known for attracting elite athletes and adventurers worldwide, XTERRA highlights the island’s landscapes and crystal-clear waters, solidifying its reputation as a destination for outdoor pursuits.
Both events highlight Lošinj’s commitment to active tourism. They provide experiences deeply connected to the natural environment and crafted to create a lasting impression.
Health and Wellbeing: A Legacy of Vitality
Lošinj’s reputation as the “Island of Vitality” continues to inspire programs focused on health and wellness:
- Adriatic Beauty Conference (ABC): This spring, the inaugural ABC event will bring together experts and professionals in wellness, spa, beauty, and reconstructive and cosmetic surgery. The conference positions Lošinj as a hub for innovation and collaboration in these fields, enhancing its role as a destination for personal renewal.
- Month of Health (October): October will feature a dedicated calendar of wellness activities showcasing the island’s renowned spa facilities, health programs, and healing traditions. Guests can engage in thoughtfully designed experiences that support physical and mental well-being.
Exploring the Seas: Blue Safari Experiences
Launching in 2025, Blue Safari Experiences offer visitors the chance to connect with the Adriatic’s vibrant marine life through eco-conscious activities. Highlights include:
- Dolphin Watching Tours: Explore the waters of the Lošinj archipelago, home to one of the Adriatic’s largest dolphin populations, with guided tours focused on conservation and education.
- Underwater Exploration: Tailored for beginners and experienced divers, snorkelling and diving experiences reveal the vivid underwater world with expert guidance and personal mementoes to commemorate the adventure.
- Transparent Kayak Adventures: Paddle through pristine waters and observe marine life beneath the surface in a serene, eco-friendly setting.
- Big Game Fishing Expeditions: Led by champion angler Robert Maršanić, these excursions provide a thrilling and responsible introduction to deep-sea fishing.
Each experience is thoughtfully designed to preserve the marine environment while deepening guests’ understanding of Lošinj’s ecosystem.
Hospitality with a Sense of Place
Before and after participating in these enriching experiences, guests can retreat to Lošinj’s renowned accommodations, where a deep connection to the island’s character and heritage is seamlessly integrated into every stay:
- Boutique Hotel Alhambra: Nestled in the serene Čikat Bay, this luxurious hotel, a member of the Small Luxury Hotels of the World, blends early 20th-century Art Nouveau and Neoclassical architecture with modern comforts. Guests can enjoy Mediterranean-inspired design, a Michelin-starred restaurant, and a hotel-managed beach, all reflecting a legacy of luxury and heritage of healing.
- Hotel Bellevue: Situated amidst a tranquil pine forest, Hotel Bellevue combines sleek, minimalistic design with an airy and relaxed atmosphere. Established in the late sixties of the last century, it has long been a haven for those seeking the healing microclimate of Čikat Bay. Today, it offers meticulously designed interiors, top-notch wellness services, and fresh, locally sourced cuisine, providing a rejuvenating stay where timeless tradition meets modern luxury.
- Vitality Hotel Punta: Located adjacent to the picturesque town of Veli Lošinj, Vitality Hotel Punta embodies the island's essence of vitality. Surrounded by a centennial pine forest and just 50 meters from the sea, this hotel offers a modern design and an expansive wellness centre. Guests can indulge in revitalizing and health-boosting holidays, encouraged by the highest standards of a Health & Fitness hotel.