IHG Showcases Its 'Flipped' Side at Lollapalooza Berlin

IHG Hotels & Resorts turned festival goers world’s upside down with the debut of IHG Hotels & Resorts Flipped at Lollapalooza Berlin. The playful, upside-down hotel room captivated the crowd and portrayed the spirit of Berlin amongst the atmosphere of Lollapalooza. Throughout the weekend, the photo hotspot was a must-see attraction, and gave guests the opportunity to capture their festival moment whilst inviting them to step into a world where hospitality meets the unexpected. Adding to the excitement, IHG Hotels & Resorts Flipped welcomed a star-studded lineup, including Mischa Barton (renowned for her role in 'The OC California”), Riccardo Simonetti (fashion influencer and TV personality), Luna Schweiger (German actress and model), Gizem Emre (actress in the German film industry), and Celine Bethmann (model and former winner of Germany’s Next Top Model).

IHG Says

Mario Maxeiner, managing director, Northern Europe at IHG Hotels & Resorts, commented: “IHG was incredibly excited to bring its true hospitality and care once again to this iconic event in Berlin and welcome people in a new, unexpected way. Our goal was to craft unforgettable moments that resonated long after the final song played and give festival goers a sense of wonder and whimsy. This year, we went all out to ensure that Lollapalooza Berlin 2024 was an extraordinary experience for everyone who visited IHG Hotels & Resorts Flipped, including our IHG One Reward members.”

Ahead of Lollapalooza Berlin, IHG One Rewards members were given the chance to bid on unique packages such as VIP weekend tickets to Lollapalooza Berlin, which included a backstage tour to watch their favourite acts, a three-night stay at Hotel Indigo Berlin Ku’damm, and €150 credit to enjoy at the festival’s F&B outlets – which underscored IHG’s commitment to delivering moments for IHG One Reward members. IHG Hotels & Resorts aims to bring people together throughout the year by creating new ways to redeem IHG One Rewards points for exclusive tickets and memorable moments through its experiences platform – IHG One Rewards Access – which allows members to use their points to get access to events and experiences worldwide – everything from courtside tickets at sporting events to VIP concert passes and celebrity meet-and-greets.

IHG Hotels & Resorts' partnership with Lollapalooza is one of a range of partnerships to connect travellers and IHG One Rewards members to events in sports, entertainment and beyond. Other partnerships include:

• Wilderness – UK, Official Hotel Partner
• The Governors Ball, Lollapalooza and Austin City Limits Music Festival – US, Official Hotel Partner
• United States Tennis Association (‘USTA’) – Official Hotel Partner and Hotel Loyalty Programme of the US Open Tennis Championships
• Major League Soccer (‘MLS’) – Official Hotel and Hotel Loyalty Program Partner
• Professional Pickleball Association – Official Hotel & Resort Partner
• Six Nations Rugby – Official Hotel Partner
• European Professional Club Rugby (‘EPCR’) – Official Hotel Partner of the Investec Champions Cup and EPCR Challenge Cup
• RB Leipzig – Official Partner for the leading German football club
• Rugby Australia – Official Hotel Provider and Official Supplier of the Wallabies and Exclusive Hotel Partner of SANZAR
• A-Leagues, Official Accommodation Partner of Isuzu UTE A-League Men’s and the Liberty A-League Women’s competitions