IHG Hotels & Resorts Signs First voco Hotels In Türkiye

IHG Expands Into Türkiye with voco

IHG Hotels & Resorts has announced the signing of its first voco hotel in Türkiye. The voco Antalya Konyaaltı, created in partnership with Pınarlar Kurumsal Hizmetler Turizm A.S, is expected to open in summer 2025, enhancing IHG's expansion within Türkiye’s rapidly growing tourism sector.

voco hotels is the fastest-growing premium brand within IHG, delivering a hotel experience that is both unique and attentive. Every property showcases its own distinctive character, offering guests a varied experience while maintaining the trust associated with a global brand.

Antalya, known as the 'Turkish Riviera', draws millions of tourists each year thanks to its rich heritage, beautiful Mediterranean coastline, and picturesque Taurus Mountains, establishing it as a top choice for leisure travelers.

Voco Antalya Konyaaltı will feature 120 rooms and be situated in the center of Antalya. This hotel will offer numerous amenities aimed at enriching the guest experience for dining and social engagement, such as a chic restaurant and bar, along with various meeting rooms for business travelers. Guests can indulge in various treatments at the spa or take advantage of the fully-equipped gym and outdoor swimming pool.

The signing of voco Antalya Konyaaltı comes after several recent strategic announcements within IHG’s brand portfolio in Türkiye. This includes the introduction of the market’s first Garner Hotels in Istanbul and the launch of Vignette Collection with Istanbul Karaköy, highlighting IHG's diverse brand offerings and considered growth in the Turkish market.

Willemijn Geels, Vice President, Development, Europe, IHG Hotels & Resorts, said: “Antalya’s rising prominence as a key leisure destination with its pristine beaches, turquoise waters, and vibrant nightlife have contributed to its increase in tourism. We are strategically positioned to leverage these growth opportunities by bringing the right brands to the locations that travellers desire.

With increasing owner and guest appetite for our premium brands in Türkiye, we are excited to build on this success by bringing voco to the market. As IHG’s conversion brand in the premium segment, we are confident that voco brings a new proposition to the Turkish market, with its flexible approach to design suitable for conversions, adaptive reuse and also new builds. We are particularly pleased to partner with Pınarlar Kurumsal Hizmetler Turizm, who have entrusted our market-leading brand, local expertise, and global enterprise to deliver exceptional value and performance for their latest hotel in Antalya.”

Yusuf Yadoğlu, Owner of voco Antalya Konyaaltı stated: “We are delighted to partner with IHG Hotels & Resorts to bring the vibrant voco brand to Türkiye along with its thoughtful and charming personality. IHG’s proven track record, combined with their deep understanding of the Turkish market, makes them the ideal partner for our hotel.

We are confident that voco Antalya Konyaaltı will offer a unique and compelling hospitality experience, contributing significantly to the city’s thriving tourism sector. The signing reflects our commitment to delivering exceptional quality and enhancing the region's appeal to both domestic and international travellers.”

IHG Hotels & Resorts operates 33 hotels in Türkiye, representing five brands: Six Senses, InterContinental, Crowne Plaza, Holiday Inn Express, and Holiday Inn. The voco Antalya Konyaaltı will be the first voco hotel in Türkiye, complementing a pipeline of 12 properties across six brands (InterContinental, Vignette Collection, Crowne Plaza, Holiday Inn Express, Holiday Inn, and Garner) in the country, along with 19* voco hotels in Europe.