IHG Hotels & Resorts Debuts Nine Brands In 13 Countries Across Europe

IHG Unveils Nine Brands Across Europe

IHG Hotels & Resorts has introduced nine unique hotel brands across 13 European nations. These openings and signings showcase a variety of brands within its four categories: Luxury & Lifestyle, Premium, Essentials, and Suites.

This expansion bolsters IHG’s growth strategy in Europe, where more than 1,100 hotels are operating or planned in the UK and Ireland. Hotel owners' confidence in IHG’s management and guests' desire for distinctive experiences offered by its brands drive this growth. 

Karin Sheppard, SVP and Managing Director, Europe, IHG Hotels & Resorts, commented: “Our focus on developing in high-growth markets is reflected in the number of country entries made by our brands in recent months. Every new hotel contributes to a dynamic portfolio that has grown to more than 1,100 hotels open or in development across 39 countries – testament to the exciting future that lies ahead for our business in Europe. 

“Successful brand development and growth would not happen without the work our teams do to drive the performance of our existing hotels – all of which is supported by the IHG enterprise. From driving loyalty contribution and rolling out new technology, to investment in marketing, meaningful partnerships, and programmes to support sustainability and procurement, our holistic approach to growth is demonstrating value to our hotel owners who see long-term confidence in IHG and our brands.”

Luxury & lifestyle (Six Senses, Regent, InterContinental, Kimpton, Vignette Collection, Hotel Indigo)

IHG’s six Luxury and lifestyle brands are increasingly growing in Europe, accounting for 12% of the hotels currently open (103 properties) and 27% of the hotels in its development pipeline (71 hotels), showcasing strong potential for future expansion. 

• IHG’s collection brand, Vignette Collection, appeals to owners looking to convert world-class independent hotels without needing high upfront costs or compromising a property’s unique character. The brand debuted in the UK, The Halyard, Liverpool, and in Hungary, Verno House, Budapest, opening in 2024. In addition, the brand will enter Greece for the first time with a signing in Crete, The Chania Hotel.
• Kimpton's global expansion continues at pace. The 127-room Kimpton BEM Palace Budapest hotel opened in Hungary for the first time, and a resort property in Greece—Kimpton La-Mer Resort & Spa Crete—was signed.
• In 2024, IHG’s world-renowned InterContinental brand had more than 225 hotels, including its first in Serbia, the 203-room InterContinental Belgrade hotel.

Premium (voco, Crowne Plaza, Ruby)  

Last year saw record conversion activity for IHG globally, and in 2024, conversions to IHG brands represented more than 80% of new openings in Europe. This increased activity is led by brands such as voco, whose expansion in the premium space has happened ata rapidly. 

• IHG acquired the Ruby Hotels brand in February 2025. Less than six weeks later, it announced its first two signings, including a country debut for the brand in Copenhagen.
• In Europe, IHG opened its first voco-branded hotel in Sweden, voco Stockholm—Kista, with 201 guest rooms. Recently, IHG signed its first voco property in Türkiye, which will open in Antalya during the second half of 2025.
• Also sitting in the premium space, the Crowne Plaza brand boasts a European pipeline representing almost 20% of its open hotel count. Montenegro opened its first for the brand in 2024, the 112-room Crowne Plaza Podgorica hotel.

Essentials (Holiday Inn Express, Holiday Inn, Garner Hotels)

Almost 70% of IHG’s Europe footprint comprises Essentials brands, from the world’s largest hotel brand, Holiday Inn Express, to the new midscale conversion brand, Garner Hotels. 2024 marked the European debut for Garner, with 56 initial signings in April and the first opening in November. Guests are positively reacting to Garner Hotels, with high satisfaction scores.

• Garner's debuts in Europe have included Germany—with nearly 20 openings in less than a year, the first being in Hamburg; the UK—opening in Preston and Edinburgh; Austria—opening in Klagenfurt; and the Netherlands—opening in Maastricht. The brand has also been signed in Turkiye, in the city of Arnavutkoy, and Italy, in Rome.
• Last year saw the debut of the brand collaboration between Holiday and the Niu, which now has more than 40 open hotels across Europe. In partnership with NOVUM Hospitality, Holiday Inn—the Niu combines Niu’s domestic presence and unique design inspired by locality with Holiday Inn’s global reputation and brand recognition.

Suites (Candlewood Suites, Staybridge Suites)

The increasing demand for extended stays is reflected in IHG’s Europe pipeline for its Suites portfolio of brands, which stands at 15 hotels – more significant than the current system size of 11 properties, underlying healthy future growth prospects. 

• In 2025, Candlewood Suites will celebrate its European debut, following a long-term franchise agreement with NOVUM Hospitality and subsequent signings in 2024 that will bring 14 hotels for the brand to Germany.
• The brand opened in Malaga, Spain, marking Europe's eleventh Staybridge Suites property. It brought 105 suites to the Urban Sky project development.

As of December 31, 2024, IHG operates 878 hotels in 39 European countries, with another 260 under development. The largest markets are the UK, with 355 hotels, Germany, with 147, France, with 71, and Spain, with 57.