Hyatt and GFI Transform Hotel Seville Nomad

Hotel Seville Nomad Joins the Unbound Collection by Hyatt

Allen Gross, Chairman of GFI Hospitality, has revealed that the previous James NoMad Hotel will be rebranded as Hotel Seville NoMad, becoming part of The Unbound Collection by Hyatt. As part of this transition and upcoming property enhancements, Hotel Seville NoMad is set to offer an improved guest experience in New York's NoMad district, which will include a new lobby bar and amenities reflecting the building’s historical significance. Under Hyatt's management, the hotel’s restoration to its early 20th-century grandeur aligns with the broader revitalization of the historic NoMad neighbourhood, creating a new centre for dining, shopping, and activities in New York.

“Hotel Seville NoMad bridges New York's storied past and its elevated present, offering a dynamic destination where timeless elegance meets modern luxury,” says Tommasi Moccia, General Manager of Hotel Seville NoMad.

“Whether locals are stopping in for expertly crafted cocktails and sophisticated dishes or visitors from across the globe are seeking a refined stay, we look forward to offering our guests an unforgettable experience in the heart of New York City.”

Nestled in a beautifully maintained Beaux Arts building from 1903, Hotel Seville NoMad harmoniously combines classic architectural charm with modern design, tributing to a legacy of art, culture, and cuisine. The hotel, featuring 348 rooms, showcases redesigned accommodations, revitalized interiors, and guest activities, highlighted by Il Bar, a new lobby experience reminiscent of a residential setting. The enhanced guest rooms will effortlessly fuse contemporary comfort with design, showcasing vintage-inspired furniture and textured materials in shades of gray and blue. Drawing inspiration from famous locations worldwide, every guest room will also display captivating art pieces, honoring the spirit of travel.

SAVORING SEVILLE

Located in the vibrant NoMad district of New York City, Hotel Seville NoMad serves as a gateway to the city's essential cultural, culinary, and artistic experiences. Inside the hotel, the acclaimed restaurant Scarpetta marries rustic Italian tradition with presentation, offering a menu of dishes crafted from locally sourced ingredients. In addition to Scarpetta’s offerings, The Seville is a hidden speakeasy that features a rotating lineup of live jazz and DJ performances, immersing guests in a nostalgic New York atmosphere with a modern flair.

Il Bar, the hotel’s latest venue, launched in early 2025 as a guest gathering spot in the lobby. It features a beautifully cascading stone bar crafted by Thomas Juul-Hansen and serves cocktails and small bites. Open from Tuesday to Saturday, 3:30 PM to 10:30 PM, Il Bar invites guests to unwind with happy hour selections, pre-dinner drinks, or a soothing nightcap, complementing any New York experience.

SOPHISTICATED SOIRÉES

A vibrant venue for groups and events of all sizes, Hotel Seville NoMad, provides a variety of customized and adaptable event spaces. Options include a ballroom and meeting rooms, with catering supplied by Scarpetta’s cuisine. Whether hosting intimate dinners, cocktail receptions, or multi-day meetings, Hotel Seville NoMad is ready to greet guests with a warm yet sophisticated ambiance.

NEIGHBOURHOOD NOTES

NoMad is a cultural hub in Manhattan between the Flatiron District and Midtown. It has developed into one of New York’s most sought-after locales, featuring iconic architecture, exceptional dining, and a flourishing design and cultural scene that appeals to discerning travellers. In this lively context, Hotel Seville NoMad has redefined itself to reflect the neighborhood’s sophisticated essence. It offers a reimagined destination infused with modern luxury, classic elegance, and a distinct sense of place.

Guests of The Unbound Collection by Hyatt, known for its meticulously curated luxury experiences, can enjoy various Hyatt perks. This includes participation in the World of Hyatt rewards program, allowing them to earn points and gain access to exclusive elite benefits. Hotel Seville NoMad can be found at 22 East 29th Street.