Xu Xin Joins Holiday Inn Express as Brand Ambassador

Holiday Inn Express Teams Up with Xu Xin for “Fully Charged” Journey

Holiday Inn Express has appointed table tennis world champion Xu Xin as its new brand ambassador. The brand's refreshed proposition, "Recharge & Restart," aims to offer active young travellers who strive for excellence and efficiency a more convenient and worry-free stay experience that enhances the overall quality of their travel.

Today, young travellers increasingly prioritize rich and diverse experiences in their journeys. In their pursuit of efficiency and meaningful moments, they often manage tight schedules across multiple destinations to maximize each trip. To cater to their desire for high-quality accommodations, Holiday Inn Express has introduced its new brand proposition, “Recharge & Restart.” This initiative aims to provide an energizing and seamless guest experience, focusing on the essentials of staying, travelling, eating, and resting. This innovative approach aligns with the multi-faceted needs of young explorers.

With its new brand proposition, Holiday Inn Express aims to empower young movers with efficiency-boosting and energy-enhancing experiences. Guests are invited to recharge on their journeys through several special amenities, including soft and firm pillow options with spinal-support mattresses for sleep comfort, one-touch screen casting, multi-function charging ports and ergonomic chairs for a high-comfort, work-friendly setup. Automated service robots deliver essentials directly to rooms. The laundry room and gym are in the same area to ensure fitness and wardrobe management stay on track. From noodle bowls to coffee beans from Luckin Coffee or crispy croissants to tempt the appetite, an iconic breakfast energizes guests as they start their days. Meanwhile, a special CGO notebook handed in by the chief guest officer provides a list of delicious eats and fun activities to discover in and around the hotel, crafting a worry-free and comfortable stay no matter the destination.

Rita Jiang, Chief Commercial & Marketing Officer, IHG Greater China, said: “After more than two decades of continuous development in the Greater China market, Holiday Inn Express has become a trusted choice for travellers. As the market continues to evolve, the brand remains committed to exploring innovation through improving its products and services while meeting the needs of young consumers. We are thrilled to partner with table tennis world champion Xu Xin. His talents and achievements extend far beyond the sport, embodying a life philosophy, determined spirit and persistence for excellence that truly reflect the core values of Holiday Inn Express. We look forward to working with Xu Xin to energise each stay and continue providing guests with excellent services wherever they go. His involvement will also foster deeper engagement with young consumers and bring new vitality to our brand.”

Xu Xin has gained recognition as a remarkable "all-around artist" due to his exceptional skills, personal charm, and significant influence off the court. His matches are not only competitive but also filled with surprises. His iconic backhand moves and behind-the-back shots, along with his seemingly effortless play style, often catch opponents off guard. Xu Xin's flexibility and strength bring an electrifying excitement to every match. His diverse persona aligns perfectly with Holiday Inn Express's mission to provide well-rounded experiences for every stay. In their latest brand video, Xu Xin invites guests to join him on a unique and diverse journey.

Xu Xin, table tennis world champion and brand ambassador for Holiday Inn Express, said: “Whether on the court or the road, energy is vital to our journeys. Holiday Inn Express helps me fully energise my day with its meticulous care and innovative experiences. When travelling to different cities, the rich breakfast buffet quickly replenishes my energy with authentic flavours while I’m busy. The hotel’s self-service laundry room keeps my clothes fresh after each exercise, and the nearby gym corner allows me to stay in peak condition while waiting for my laundry. With the comfortable guest rooms and their range of pillows, I can enjoy a restorative and high-quality sleep to recharged for the next day’s schedule. Holiday Inn Express covers all my needs throughout my travels, supporting my competition and adding convenience and comfort to my journey. I hope young movers can also ‘Recharge and Restart’ here to put their best foot forward on a new Journey.”