HMH Hotels Now Sunflower Program Certified

HMH Introduces Sunflower Program in UAE Hotels

Hospitality Management Holding (HMH) has taken a significant step toward promoting inclusivity in the hospitality industry by implementing the Hidden Disabilities Sunflower program across its managed properties in the UAE. This initiative is well-known for increasing awareness and support for individuals with non-visible disabilities. It will now enhance the guest experience at select HMH-managed hotels in the region.

The Hidden Disabilities Sunflower program was established to address the challenges faced by individuals with disabilities that are not immediately visible. Many of these individuals struggle with a lack of understanding and support from others simply because their conditions are not apparent. The Sunflower program offers a discreet yet effective way for these individuals to signal that they may need additional assistance or patience. By choosing to wear the Sunflower, guests can communicate their needs non-intrusively, ensuring they receive the support they deserve.

Since its launch in 2016, the Sunflower program has gained global recognition, with businesses from various sectors—including retail, transport, and healthcare—joining the initiative. HMH Hotels’ adoption of this program in the UAE represents a significant step towards fostering a more inclusive society within the hospitality sector.

The sunflower was chosen as the symbol for this program due to its associations with happiness, positivity, and strength—qualities that align with HMH’s commitment to creating a supportive environment for all guests. By integrating the Hidden Disabilities Sunflower in their UAE hotels, including the Bahi Ajman Palace Hotel, Coral Beach Resort Sharjah, Coral Dubai Deira Hotel, and ECOS Dubai Hotel at Al Furjan, HMH is setting a new standard in hospitality. This ensures that guests with hidden disabilities are acknowledged and respected and can enjoy the best possible experience during their stay.

Andy Faulkner, CEO of Topland and the exclusive partner of Hidden Disabilities Sunflower in the Middle East, expressed excitement about HMH joining the global network.

He stated, “We are thrilled to welcome Hospitality Management Holding (HMH) to the global Hidden Disabilities Sunflower network. The Sunflower was created as an awareness tool to enhance the everyday experiences of people with non-visible disabilities, ensuring they are met with patience, understanding, and kindness when they are out and about. The employees of the HMH group have received training to recognize and support Sunflower wearers in their hotels, providing them with the additional help or extra time they may need.”

Haytham Abdelaziz, the Director of Operations at HMH, highlighted the significance of the Hidden Disabilities Sunflower program, stating, “At HMH, we are dedicated to ensuring that every guest feels welcomed and supported. The adoption of this initiative is a testament to our commitment to inclusivity and understanding. By recognizing and accommodating our guests’ unique needs, we are enhancing their experience and setting a new benchmark in the hospitality industry.”

Through this initiative, HMH reaffirms its dedication to inclusivity, ensuring that every guest, regardless of their needs, will receive support throughout their visit.

About HMH:

Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a leading hotel management company and the largest operator in the dry sector in the region. HMH provides hotel owners and developers with a wide range of world-class management solutions through five distinct yet complementary hotel brands. These brands cater to various market segments, from luxury to lifestyle, and include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments, and ECOS Hotels.

HMH’s strategic expansion in the Middle East and North Africa has successfully created numerous opportunities while adding value for its stakeholders, associates, staff members, and customers. The company’s existing portfolio is located in some of the most desirable destinations across the MENA region, and there is an ongoing pipeline of hotels under development to further enhance HMH’s presence in the region.

Hidden Disabilities Sunflower in the UAE:

The Hidden Disabilities Sunflower initiative has gained popularity across the UAE. It supports individuals with non-visible disabilities. By wearing a Sunflower lanyard, badge, or wristband, these individuals can discreetly indicate that they may require additional support, assistance, or extra time in various public settings. This initiative promotes greater understanding and inclusivity, ensuring that everyone, regardless of their disability, can navigate public spaces with dignity and ease.