Hilton to Hit 1,000 Hotels in EMEA and Launch Tempo by Hilton Brand in Region

Hilton's EMEA Expansion

Hilton has revealed its plans to reach 1,000 hotels in the Europe, Middle East, and Africa (EMEA) region this Spring. Furthermore, the company’s growth trajectory will be enhanced by introducing new brands, notably with the launch of Tempo by Hilton in this region and the introduction of Spark by Hilton in two additional countries.

In the upcoming weeks, Hilton is set to reach an achievement by launching its 1,000th hotel in the EMEA region, showcasing its rapid growth and development in recent years. Recent additions, such as Signia by Hilton Amman, Canopy by Hilton Cape Town Longkloof, and Spark by Hilton Stuttgart Sindelfingen, alongside forthcoming openings like Sax Paris, LXR Hotels & Resorts, Hilton Turin Centre, Adia Aluma Athens, Curio Collection by Hilton, and The Marcus Hotel Portrush, Tapestry Collection by Hilton, are propelling Hilton toward this milestone in EMEA. Last year, Hilton also revealed an exclusive partnership with Small Luxury Hotels of the World (SLH), further enhancing its luxury hotel offerings.

Building on its strong growth, Hilton will launch its lifestyle brand, Tempo by Hilton, in the EMEA region. Tempo by Hilton Belfast City Centre, Tempo by Hilton Lisbon Parque das Nações, and Tempo by Hilton Reykjavik are the first confirmed EMEA signings for this brand, designed for the modern traveler with wellbeing as a central focus. Following Spark by Hilton’s recent milestone of 100 hotels, the brand is set for further growth with the signings of Spark by Hilton Van City Centre and Spark by Hilton Madrid Alcalá, marking country debuts in Türkiye and Spain.

Simon Vincent CBE, Executive Vice President & President, Europe, Middle East & Africa, Hilton, said, “We’re thrilled to be reaching the impressive milestone of 1,000 hotels across 77 countries in EMEA. Fuelled by new brand launches, several upcoming openings and our strategic partnership with Small Luxury Hotels of the World, our customers and more than 210 million Hilton Honors members can now stay at 19 out of Hilton’s 24 brands. Our regional growth trajectory remains stronger than ever with more than 450 hotels in our pipeline, a reflection of the significant strides we are making towards our ambition to serve any customer, at any price point, anywhere in the world they want to stay.”

Tempo by Hilton Belfast City Centre

Tempo by Hilton Belfast City Centre, under a franchise agreement with Loughview Centre House Limited, will be in Belfast’s bustling shopping area. This 144-room hotel will provide guests with accommodations and a fitness area, allowing them to unwind and refresh while keeping up with their routines. Additionally, the hotel will feature an open lobby layout with specific areas for relaxation, work, and dining.

Tempo by Hilton Reykjavik

Under a franchise agreement with Bohemian Hotels ehf, this central Reykjavik hotel is scheduled to open in 2027 in the lively Hlemmur area, close to the historic Freemasons' Hall. Guest rooms will prioritize wellbeing, and the hotel will feature vibrant communal areas for collaboration or focused work, alongside healthy café-style dining options. 

Tempo by Hilton Lisbon Parque das Nações

Tempo by Hilton Lisbon Parque das Nações, situated in Lisbon’s primary business district and a key commercial hub, will become part of Hilton’s portfolio following a management agreement with Kronos Real Estate Group. This hotel, integrated into a new mixed-use development known as MIMA by Kronos Homes, offers 142 thoughtfully designed guest rooms and an on-site fitness area, allowing guests to energize in the morning and relax in the evening. Furthermore, the hotel includes a restaurant and bar, providing guests with everything necessary to maintain their energy and enhance their focus throughout their stay. 

Hilton’s budget-friendly and conversion-focused brand launched its inaugural property in EMEA in 2024, with Spark by Hilton London Romford. Since then, it has expanded into Austria, Germany, and Poland. Additionally, Hilton recently revealed the signing of three Spark by Hilton properties in France, all set to open in 2026.

Spark by Hilton Madrid Alcalá

The 95-room Spark by Hilton Madrid Alcalá is scheduled to open in summer 2025. This will be Hilton’s first premium economy brand in Spain, following a franchise deal with Societe Hoteliere Economique D'Investissement de Gerone Nord. The hotel will be located in San Blas-Canillejas, an area to the east of Madrid's city center. 

Spark by Hilton Van City Centre 

As part of a franchise agreement with the Gultepe family, Spark by Hilton Van City Centre will introduce the Spark by Hilton brand to Türkiye. Scheduled to open in September 2025, this new hotel will offer 60 rooms and a restaurant, alongside essential Spark by Hilton features like the signature Hydration Cart and a 24-hour retail market, catering to on-the-go travelers seeking food and beverages at any time. 

Guests at all Hilton properties can take advantage of the Hilton Honors loyalty program, which enables over 210 million members who book directly with Hilton to earn Points for hotel stays and various experiences. As a Hilton Honors member, guests can access instant rewards and benefits, including contactless check-in with room selection and exclusive discounts.