Clarion Pointe Pipeline Soars with 70th Hotel Opening

70th Hotel Opening for Clarion Pointe

Choice Hotels International has opened its 70th Clarion Pointe hotel in Milwaukee, Wisconsin, as the company continues to invest in and innovate its booming midscale portfolio. With 43 additional hotels in the pipeline and 27 anticipated to open this year in cities such as Galveston, Texas, and Gettysburg, Pennsylvania, Clarion Pointe's flexible and cost-effective conversion strategy offers owners a thrilling chance to engage in a high-demand market segment.

"The remarkable growth of Clarion Pointe underscores its strong appeal and distinctiveness to both travelers and hotel owners in the highly competitive midscale segment," said Cathy Hartman, Vice President, Brand Strategy, Choice Hotels.

"With an ever-expanding pipeline and an increasing number of openings in key markets, Clarion Pointe has proven to be a smart and cost-effective choice for owners looking for a brand that puts a finer point on an affordable travel experience—something travelers are increasingly seeking."

Clarion Pointe was launched in 2018 to cater to the growing preference of economically savvy customers for select-service hotels that provide sleek and elevated essentials where they matter most. Drawing on Choice's unique leadership in the midscale segment, Clarion Pointe was developed as an extension of Clarion, one of its longest-established brands, enabling owners to benefit from strong brand awareness as well as Choice's famed franchise success system.

Clarion Pointe hotels feature contemporary design elements and food and beverage options, including premium coffee and tea, nutritious breakfast selections, and a marketplace offering drinks and light snacks. Guests can also enjoy fitness amenities and the convenience of on-demand TV casting. As part of the Choice Privileges rewards program, which has over 68 million members, travellers can enrol in the Choice Privileges Mastercard to earn 40,000 bonus points after spending $1,000 within the first three months.

Choice Hotels boasts an industry-leading retention rate and is dedicated to the success of franchise owners. To achieve this, they provide advanced technological tools that streamline operations and maximize return on investments. Notable tools include the choiceEDGE guest reservation platform and the choiceADVANTAGE property management system, which assist owners in managing room rates, distribution channels, and inventory efficiently.

The company has made it simpler for potential owners to finance their hotel investments. It recently teamed up with the cutting-edge digital platform Bridge to offer both new and existing Choice hotel owners access to affordable financing options.