Choice Hotels International Launches New Marketing Campaign for Everhome Suites “WhenEverhome”

Choice Hotels’ Latest Marketing Initiative

Choice Hotels International has launched a new marketing campaign for Everhome Suites, its recently established midscale extended-stay brand. Aiming to open 10 hotels in the year's first half, the “WhenEverhome” campaign focuses on increasing brand recognition. It highlights why guests seek long-term accommodations, from business travel to unforeseen life events, positioning Everhome Suites as the ideal choice whenever they are away from home. This brand is designed to cater to the rising demand for lodging, especially for workforce travellers associated with infrastructure projects, healthcare, consulting, and families temporarily displaced by home renovations or relocations.

The new marketing campaign includes a series of engaging video ads, which will be featured across various digital platforms, including paid social media, digital display banner ads, video pre-roll ads that automatically play before video content, and connected TV. 

“Our goal with this campaign is to bring the Everhome Suites ‘closer to home’ experience to life, emphasizing the ease, comfort, and value that our guests can expect when staying with us,” said Matt McElhare, Vice President and Lead for Extended Stay Brands, Choice Hotels.

“With pet-friendly rooms featuring kitchens, spacious bathrooms and closet space, Everhome is perfect for professionals who need to be on a job site, working at a different office for a week at a time, people renovating their homes or relocating that are looking to stick to their routine and stay connected to the things they care about just like at home.”

The creative strategy for the campaign is guided by consumer insights and research, showing that guests staying for extended periods value convenience and a home-like environment. The videos showcase different property amenities and emphasize the modern, apartment-style accommodations available at Everhome Suites.

“Choice Hotels is helping ensure our owners have an impactful marketing campaign that is designed to drive brand awareness and attract guests who are seeking extended accommodations,” said Ron Burgett, Senior Vice President, Extended Stay Development, Choice Hotels.

Everhome Suites is expanding its footprint with new locations nationwide. There are eight Everhome Suites, and they aim to reach nearly 25 by the end of 2025. This expansion includes 20 properties currently under construction and an additional 45 planned.

Everhome Suites offers the comforts of home along with many other convenient amenities, including:

• Every room has a fully equipped kitchen with a full-sized refrigerator, dishwasher, stovetop, microwave, flatware, cookware and plenty of counter space
• Spa-style bathrooms with high-quality fixtures
• Large closets and additional open and closed storage
• Select several premium one-bedroom suites that feature in-room washers and dryers
• Locally inspired touches including artwork, food and beverage offerings in the Homebase Market, and a signature mural at the main entrance
• Weekly housekeeping
• Free WiFi
• Pet-friendly options
• Contemporary multipurpose lobby
• Communal outdoor amenity area with barbeque grills, firepits, and green spaces; pools at select locations
• 24/7 self-serve, tech-enabled Homebase Market with food, beverages and groceries
• 24/7 fitness centre with state-of-the-art cardio and strength-training equipment, including Peloton bikes
• 24/7 guest laundry facilities