BWH Hotels: Leading the Way at WTM Africa

BWH Hotels Set to Impress at WTM Africa

BWH Hotels is set to leave a significant mark at WTM Africa 2025, occurring in Cape Town from April 9-11 during Africa Travel Week. As the hospitality sector in Africa continues to thrive, this international hotel brand seeks to broaden its footprint and forge strategic partnerships throughout the region.

“The African continent is one of our strongest focus regions. With its fast-growing economies, we forecast incredible growth across Africa,” said Wytze van den Berg, Vice President of Global Operation EMEA of BWH Hotels.

“We currently have 27 hotels in this region with another five opening soon.  We look to grow our WorldHotels and Best Western Hotels & Resorts portfolio in city and resort destinations.”

BWH Hotels provides a wide array of accommodations, from luxury to budget options, catering to travellers and developers. At WTM Africa 2025, the company will showcase its position as the second-largest soft brand following in the hospitality sector, equipping independent hotels with the necessary tools to offer guest experiences. Its four WorldHotels collections—Luxury, Elite, Distinctive, and Crafted—ensure unique and authentic stays with exceptional service.

As part of BWH Hotels’ expansion strategy, the company will highlight:

• New and upcoming Best Western Hotels & Resorts and WorldHotels properties in Africa
• Benefits of soft brand partnerships for independent hotels
• A focused commitment to sustainability and responsible tourism
• Tailored solutions that enhance the guest experience and drive hotel performance