Accor's Handwritten Collection debuts in Germany

The global hospitality group Accor has announced the market entry of its Handwritten Collection brand in Germany. In partnership with MUZE Hotels, the brand will open its first hotel in Düsseldorf in mid-November 2024, expanding its existing portfolio of currently 17 carefully curated hotels around the world.

The MUZE Hotel Düsseldorf

The MUZE Hotel Düsseldorf is a fusion of art and the subtle sense of hospitality. The hotel offers 60 rooms, a bar, a meeting room, and an in-house art exhibition. Launched in 2023, the Handwritten Collection was founded with the aim of bringing together independent small and medium-sized hotels that reflect the personality and warmth of their hoteliers while offering the international service and quality standards for which the Accor Group is known. The advantage for hoteliers: They can preserve the individuality of their property while still using the expertise and infrastructure of the hospitality group, which comprises 5,700 hotels, including strong sales, marketing, distribution and loyalty channels. The growing portfolio of the collection brand, which is positioned in the midscale segment, includes flagships such as Number 11 St Julian's Malta, Hotel Morris Sydney, Saint Gervais Hotel & Spa and Oru Hub Hotel Tallinn.

The MUZE Hotel Düsseldorf - Handwritten Collection is located in the Pempelfort district. Inspired by the elegance of Art Deco, each of the boutique hotel's 60 rooms offers a unique blend of natural materials and bold accents. From the cozy standard rooms to the luxurious deluxe suites, every detail contributes to a welcoming atmosphere. The Venerie Bar serves a delicious breakfast buffet in the morning before transforming into a relaxed cocktail bar during the day. For business travelers, there is a modern meeting room that can accommodate up to 18 people. What sets the MUZE Hotel Düsseldorf apart from other hotels is its unique art experience: a curated collection entitled "A Voyage Within" with works of art by Vangelis Kyris and Anatoli Georgiev turns the hotel into a living art gallery.

Statements

"After a rocket-like start for the brand last year, we are proud to open the first Handwritten Collection property in Germany in November with our partner MUZE Hotels,"  says  Thiemo Willms, vice president development Central Europe at Accor. "The hotel's unique character, combined with the city's vibrant energy and rich cultural scene, fits perfectly with our brand's philosophy of offering an authentic, charming and personal guest experience."

"The MUZE Hotel Düsseldorf - Handwritten Collection is more than just a place to stay. It is a destination in itself, offering a unique and unforgettable guest experience," explains Oded Zizovy, chief executive officer, MUZE Hotels. "We are delighted to be the first hotel in Germany to represent the brand and to add our very own personal touch to the Handwritten Collection."

The hotel's location is ideal for exploring the sights and central points of Düsseldorf. Guests can reach the city's main shopping street, Königsallee, in just 10 minutes on foot, as well as world-class museums and the scenic Rhine. Thanks to its excellent public transport connections, the MUZE Hotel Düsseldorf is also an ideal starting point for excursions into the surrounding area. The nearest airport is 7 kilometers away, and the main train station is about 1.5 kilometers away.