Accor und MUZE Hotels Managed by BrownHouse Management kündigen neues Mercure Hotel in Pforzheim an

New Mercure Hotel Opens in Pforzheim

Accor and MUZE Hotels, Managed by BrownHouse Management has announced the signing of a contract for a new Mercure branded hotel in Germany. After a comprehensive renovation, the previous Hotel Residenz Pforzheim will open in late summer 2025 as the Mercure Hotel Pforzheim with 198 rooms, an F&B offer and a meeting area. The franchise partner and operator is MUZE Hotels Managed by BrownHouse Management GmbH, which is also behind the recently opened MUZE Hotel Düsseldorf – Handwritten Collection in cooperation with Accor.

Since its creation in 1973, the Mercure hotel brand has made it its mission to reveal the peculiarities of the places around its hotels and to create an atmosphere that reflects the character of each destination. In more than 1,000 hotels in 70 countries, Mercure offers authentic experiences that make every stay a journey of discovery. With over 210 more hotels in development, Mercure has the largest growth pipeline in the Accor portfolio, focusing on high quality standards and a keen sense of locality.

In the future, the Mercure Hotel Pforzheim will include around 200 rooms, a breakfast area, a lobby bar and the Italian restaurant "Allegro", which is operated by an external partner. Three meeting rooms offer space for up to 100 people. The convenient connection to the CongressCentrum Pforzheim, which is just a few minutes' walk away, as well as the A8 motorway with direct connections to Karlsruhe and Stuttgart make the hotel the ideal hub for congress guests, as well as business and private travellers.

"With the recent signing of the contract in Pforzheim, we are expanding the local presence of our Mercure brand to almost 90 locations in Germany. This shows the great interest of our guests and partners in this globally renowned brand. As one of our conversion brands, Mercure offers our partners a combination of globally established service standards and customizable design, which enables a quick and flexible entry into our network," says Thiemo Willms, Vice President Development DACH at Accor.

Oded Zizovy, CEO of MUZE Hotels Managed by BrownHouse Management said, "Mercure perfectly illustrates our philosophy of combining local authenticity with international standards. The partnership with Accor has proven successful for us, and we are convinced that the establishment of an internationally renowned hotel brand like Mercure will have a positive impact on the perception of Pforzheim as an attractive conference location and travel destination."

The portfolio of MUZE Hotels Managed by BrownHouse Management currently includes seven curated hotels, which the company operates partly under its own brand MUZE, partly in cooperation with international brands. The Mercure Hotel Pforzheim is the brand's second hotel in the partnership with Accor, alongside the Mercure Hotel Frankfurt Airport Langen. In addition, the two partners recently opened the first hotel of the Handwritten Collection in Düsseldorf.