Accor Launches New White Paper On Sustainable Development In Greece

Accor's Green Vision for Greece

Accor has announced the launch of its white paper, Sustainable Expansion of Greek Tourism, an industry report exploring how sustainability can drive long-term growth and resilience in Greece’s tourism sector. In 2024, Greece welcomed a record-breaking over 35 million international visitors, reaffirming its status as one of the world’s top travel destinations. As tourism continues to thrive, so does the need for responsible expansion-one that balances economic growth with environmental stewardship and cultural preservation. With its strong and expanding presence in Greece, Accor considers the country a strategic priority, and this white paper reflects its commitment to supporting the evolution of sustainable tourism.

Featuring perspectives from leading experts and influential voices in hospitality and tourism, the white paper presents forward-thinking strategies to ensure Greece remains a world-class travel destination for generations to come. Reflecting Accor’s commitment to sustainable hospitality, it underscores the group's dedication to fostering innovation and investing in the future of Greek tourism.

Key highlights from the white paper include:

• Embracing sustainability: Practical steps for integrating sustainable practices in tourism operations, from renewable energy adoption to reducing environmental footprints.
• Fostering local engagement: Insights into enhancing collaboration between local communities, businesses, and government to drive inclusive economic growth.
• Redefining luxury tourism: Exploring how Greece’s authentic cultural experiences and sustainable practices align with the evolving expectations of today’s travellers.
• Innovative hospitality models: Examples and frameworks that exemplify sustainable tourism development, positioning Greece as a leader in eco-conscious travel.

The white paper was created with the input of key experts in the Greek hospitality and tourism sector alongside Accor’s experts in Sustainability, Development, Design & Technical Services, Marketing, Loyalty, Sponsoring & Guest Experience.

• Andreas N. Fiorentinos, Secretary General Greek National Tourism Organisation
• Ioanna Dretta, CEO Reds, President Marketing Greece, BoD Ellaktor, BoD Quest, Ex Minister of Tourism
• Alexandros Thanos, Executive Director, Greek Tourism Confederation (SETE)
• Chloe Laskaridis, Chairwoman of the BoD Lampsa Hellenic Hotels, Greece
• Stavros Mitsis, Managing Director Mitsis Group, BoD Member at Greek National Tourism Organisation, BoD Member at SETE (Greek Tourism Confederation), BoD Member at Marketing Greece S.A., BoD Member at Rhodes Hotel Association, BoD Member at Athens-Attica & Argosaronic Hotel Association
• Agapi Sbokou, CEO at Phāea, Vice President at SETE, Vice President at Marketing Greece
• Kalia Konstantinidou, Owner Empiria Group, BoD Member at Enterprise Greece