ITC Hotels Announces Launch of Storii Resort in Jaisalmer

ITC Hotels have announced the signing of a new chapter in the Storii story. The hotel chain, Storii by ITC Hotels, will now open a new property in Jaisalmer.

The Details

The hotel will be in the east section of the city, on Jodhpur-Jaisalmer Road. It will offer guests 119 keys along with other amenities like a restaurant, bar, approx. 7000 square feet banquet, spacious hall, and a garden. The management partnership for the property has been signed with Jaipur-based Dangayach Group.

Statements

Talking of the signing, Anil Chadha, divisional chief executive, ITC Hotels, said, “This project is a tremendous leap permitting a quick entry into a high visibility and popular leisure market with our cherished brand Storii. We are already present with over 800 keys across our various brands in Rajasthan. These include hotels in Jaipur, Jodhpur, Khimsar, Jaisalmer, and Udaipur. Storii Jaisalmer will enable us to offer yet another unique destination experience in the Rajasthan desert circuit.”

Hari Mohan Dangayach, chairman and founder, and Atul Dangayach, managing director, Dangayach Group, stated, “We are delighted to sign Storii for our latest resort project in Jaisalmer. The resort’s positioning in a strong leisure market aligns well with the unique positioning of the brand Storii supplemented with the operational strength of ITC Hotels. We embark on this new relationship with ITC Hotels with much hope for growth in the future.”