NILE Hospitality to Enhance Brand Portfolio Through Partnerships

Vikram Singh Chauhan, CEO of NILE Hospitality, plans to expand their brand portfolio through partnerships with other companies, focusing on developing a mid-market brand in Gujarat and Rajasthan with Radisson Hotel Group.

By Priyal Dutta 31 May 2024 in Hotels Hotel

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Several new hotels are set to open, including a 126-room Hyatt Regency in Ghaziabad, a Ramada Encore and a Wyndham Garden in Udaipur, and a 110-key independent brand in Ayodhya. The 75-room Ramada Encore Udaipur will open in a month, followed by the Hyatt Regency Ghaziabad and the 110-room Ayodhya Hotel by the end of the year.

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Bridge to Brilliance: NILE Hospitality's Brand Portfolio Partnership Plan

Considering the recent partnership between the third-party hotel management company and Radisson Hotel Group to develop the Park Inn & Suites brand in Gujarat and Rajasthan, Vikram Singh Chauhan, CEO and founder of NILE Hospitality, discussed their plans to expand their portfolio through similar partnerships with other brand ownerships. Chauhan emphasized that by strategically collaborating with hotel companies, they aim to enhance their range of brands, providing more options to developers and owners.

NILE Hospitality has 22 hotels under operations currently

As part of this partnership, NILE will focus on developing the mid-market brand in Gujarat and Rajasthan. Chauhan also mentioned that they actively seek similar strategic master franchisee partnerships with one or two other hotel companies to diversify their brand portfolio for asset owners and developers.

Vikram Singh Chauhan, CEO & Founder of Nile Hospitality

Chauhan revealed they are working on four hotel projects for the Park Inn & Suites by Radisson brand in Gujarat and Rajasthan. They anticipate finalizing these projects within a month.

jkj — The new strategic plan will offer developers and owners a wider range of brand options

Speaking about Park Inn & Suites by Radisson's unique advantage in the Indian market, Chauhan highlighted its appeal for sub-100-room hotels, a segment that had not been a priority for international hotel companies operating in India. This distinctive offering makes the Park Inn & Suites brand attractive to hotel developers.

jjk — The company also seeks similar partnerships to offer more brands to owners and developers

Chauhan also noted that, apart from Wyndham Hotels, no other international brand had shown interest in signing sub-100-room inventory hotels in India, creating a gap in the market for an international brand in this space.

The company plans to expand based on recent successful hotel developments in Gujarat and Rajasthan

In tier-II and III markets, Chauhan emphasized the need for support in developing large inventory hotels, which typically range between 60 and 75 rooms. He also sees potential conversion opportunities for the Park Inn & Suites brand in these markets.

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NILE Hospitality operates 22 hotels, including four Hyatt hotels, six Radisson hotels, eight Wyndham brands, and a few standalone hotels.

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