500+ Hotels Milestone: Hilton Drives Bold Coastal Growth Across Florida

Hilton Marks 500 Hotels in Florida, Expands Lifestyle Brands Across the State

Hilton has reached a new milestone with more than 500 hotels now open across Florida, highlighting its continued growth across coastal and urban destinations. The expansion includes the planned debut of Tempo by Hilton in Florida, reflecting Hilton’s focus on growing its lifestyle hotel portfolio.

In 2024, Florida recorded 143 million visitors, many exploring both major cities and smaller coastal communities. Over the past decade, Hilton has nearly doubled its presence in the state, offering a range of brands to meet evolving travel preferences. These include lifestyle-focused properties from Curio Collection by Hilton, Tapestry Collection by Hilton, Canopy by Hilton, and the upcoming Tempo by Hilton.

“Florida has always been an important market for leisure travel, and reaching this milestone reflects Hilton’s growth here,” said John Koshivos, Vice President and Managing Director, Development, Southeast U.S., Hilton.

“Our range of brands allows us to serve travellers in many locations, from the Panhandle and Orlando to Miami and the Keys. Lifestyle brands continue to play a key role, as they appeal to guests looking for locally connected experiences.”

Lifestyle Growth Across Florida

Hilton is increasing its focus on lifestyle properties in Florida, which remains one of the world’s most visited destinations. Plans include the first Tempo by Hilton locations in Pensacola, St. Petersburg, and Fort Myers; new Canopy by Hilton properties in Miami’s Brickell area and Fort Lauderdale’s Las Olas district; and an expanded Tapestry Collection by Hilton portfolio in places like St. Augustine, Fernandina Beach, and Daytona Beach.

Recent additions to Hilton’s lifestyle collection in Florida include:

• THesis Hotel Miami Coral Gables, Curio Collection by Hilton

• The Hiatus Clearwater Beach, Curio Collection by Hilton

• Faro Blanco Resort & Yacht Club Marathon, Curio Collection by Hilton

• Castillo Real St. Augustine Beach, Tapestry Collection by Hilton

Steady Expansion Since 1982

Hilton has maintained a presence in Florida since 1982, steadily growing across the state. Its current portfolio includes hotels from 17 brands.

Recent openings include:

• Hampton Inn St. Augustine Downtown Historic District

• Tru by Hilton Panama City Beach

• Spark by Hilton Tampa Brandon

• Conrad Orlando

Hilton’s development pipeline in Florida includes nearly 140 properties across 15 brands. Upcoming projects include Waldorf Astoria Miami, Signia by Hilton Diplomat Beach Resort, and Hilton Miami Bayfront.

With strong demand and a broad mix of travel markets, Hilton plans to continue growing its presence in Florida, offering a range of experiences for visitors.