Hilton Garden Inn Gen A’s China Takeover
Hilton has officially launched its first Hilton Garden Inn – Gen A hotels in several cities across China, including Chongqing, Sanya, and Harbin. To further accelerate the brand’s growth, the company announced 19 new signings for this brand across Greater China at the recent 2025 Hilton Garden Inn Investment Summit.
Introduced last year, the Hilton Garden Inn · Gen A prototype was specifically designed for the Chinese market. It offers a refreshed design and value enhancements to meet the evolving emotional and functional needs of today’s travellers, setting a new benchmark in the upscale-focused service segment.
“The launch of Hilton Garden Inn · Gen A marks an exciting evolution of the brand in China, directly responding to the evolving needs of Chinese travelers,” said Jenny Milos, Vice President, Brand Management, Suites & Focused Service, Asia Pacific, Hilton.
“By creating spaces that reflect their values, style, and desire for comfort, balance, and connection, Gen A sets a new standard for guest experience in the upscale focused-service segment, while delivering sustainable value to our owners and investors. This milestone represents a bold step forward in the brand’s journey in China.”
As one of the first such properties to open, Hilton Garden Inn Chongqing Yubei Central Park exemplifies the brand’s refreshed design philosophy, business-friendly features, and lifestyle-oriented amenities. From nature-inspired designs evoking a “city garden” ambience, to relaxed yet efficient 4-in-1 multifunctional spaces, the hotel’s 276 guest rooms and suites are well-positioned to meet growing demand for sophistication and value.
The new generation of Hilton Garden Inn properties showcases urban vitality and has been introduced in two popular tourist destinations: Sanya and Harbin. These hotels offer efficient and comfortable living spaces for travellers.
Hilton Garden Inn Sanya Haitang Bay is conveniently located near several attractions, including the 5A-level wharf at Wuxingzhou Island, Houhai Bay, Yalong Bay Tropical Paradise Forest Park, and Haichang Ocean Park. It is also just 11 kilometres from the SDFG Sanya International Duty-Free Shopping Complex, allowing guests to enjoy beautiful tropical scenery along with easy access to shopping options.
Hilton Garden Inn Harbin Haxi is situated in the heart of western Harbin, only 1.5 kilometres from Haxi High-Speed Railway Station. This hotel is close to the Haxi Wanda Business District and surrounded by popular attractions such as Central Street, Saint Sophia Cathedral, Harbin Grand Theatre, and Harbin Ice and Snow World.
Signings momentum continues
At the 2025 Hilton Garden Inn Investment Summit, 19 new projects were signed in locations such as Xining, Weihai, Changbai Mountain, and Yiwu, which accelerates expansion into key cities and high-potential cultural tourism markets.
“This wave of signings, including entries into key destinations, marks a milestone in Hilton’s regional expansion,” said Clarence Tan, Senior Vice President, Development, Asia Pacific, Hilton.
“Targeting core urban centres and high-potential cultural and tourism destinations deepens our network in China as we aim to serve more business and leisure travellers. Hilton Garden Inn now has more than 115 trading properties in China, and we are poised to grow rapidly with another 185 in the pipeline.”
Hilton Garden Inn is strategically expanding its presence in Asia to become a leader in the upscale focused-service segment. Recently, Hilton announced the signing of three new Hilton Garden Inn properties in Southeast Asia, positioning the company to potentially triple its focused service presence in the region. With over 130 Hilton Garden Inn hotels currently operating in the Asia-Pacific area and an ever-growing footprint, the brand continues to attract investors. This is due to its efficient kit-of-parts prototype, customized offerings, and increased flexibility with franchised and managed hotel agreement options.
Hilton Garden Inn hotels participate in Hilton Honours, the guest loyalty program for Hilton’s 24 distinct hotel brands. Hilton Honours members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, exclusive member discounts, free standard Wi-Fi, and the Hilton Honours mobile app.
Leave a comment