Exclusive: Monday Hotels to Debut Luxury Resort Brand Anthem

Safari India Exclusive: Interview with Mitesh Kadam, co-founder of Dove Nest Hospitality

In an exclusive interview with Safari India, Mitesh Kadam, the co-founder of Dove Nest Hospitality, which operates Monday Hotels, announced the company’s entry into the luxury resort category. The new brand will be called Anthem. The company has also planned significant expansion over the next two years, including a new hotel in Gurugram, in Delhi NCR.

Dove Nest Hospitality is entering the competitive luxury resort sector. In the interview, Kadam stated that the luxury resort brand will be named Anthem. The upcoming premium brand of Anthem Luxury Resorts will focus on offbeat, serene locations for leisure travellers. Dove Nest is in the advanced stages of finalizing land parcels for the new luxury resort and is considering Lonavla and Panchgani for the Anthem Resort. Kadam mentioned that the new property should open in two to three years.

Dove Nest Hospitality operates BeeStay Hotels, Monday Hotels, and Monday Premium, catering to different traveller segments. Anthem will be the fourth brand under its umbrella. The company has announced plans to add over 1,000 keys in the new financial year, targeting metro cities like Hyderabad, Bangalore, Pune, and Mumbai due to the significant presence of IT companies and infrastructure growth. Kadam believes transport connectivity and achieving cluster-based operational efficiency were also factors in selecting these cities.

Dove Nest Hospitality is also on the verge of announcing a new property in Gurugram, Delhi NCR. Kadam told Safari India that the new property will be unveiled by the end of the first quarter of the latest financial year. Besides Gurugram, the company targets cities in the North and East for future expansion while focusing on cities in the West and South. The approach for any new development will prioritize proximity to business hubs, metro stations, and airports.

Kadam indicated that Dove Nest Hospitality will adopt an asset-light strategy to achieve its expansion targets. The growth model will mix management contracts and revenue share agreements. Dove Nest also explores project management consulting (PMC) as a significant revenue stream, assisting hotel owners with efficient, high-ROI developments. Kadam noted that the company currently manages four PMC projects in Kanpur, Udaipur, and Hyderabad.

Dove Nest Hospitality is embracing technology across its operations, which aligns with global hospitality chains. This includes offering personalized stays through pre-arrival preference tracking and digital check-ins, data-driven loyalty tracking for improved guest retention, and tech-enabled, nature-immersed experiences for digital detox retreats.

On the operations front, Dove Nest Hospitality is implementing cloud-based PMS for hotel operations, integrating reservation and reputation management tools. The company is developing AI-driven solutions like chatbots, QR check-ins, and innovative room features. Kadam stated that they strive to balance technology and personalized service to enhance the guest experience.

Regarding sustainability, Dove Nest Hospitality will expand its current initiatives to include solar panels, LED lighting, sub-metered floors, greywater recycling, and efficient laundry practices.