Emirates and Real Madrid’s Collaborative Campaign
Two brands converge under a shared commitment to excellence: Emirates and Real Madrid have unveiled a new campaign that urges fans to embrace the pursuit of excellence and “choose better”—both aboard Emirates flights and on the iconic football pitch. Central to this initiative are Real Madrid superstars Kylian Mbappé, Jude Bellingham, and Brahim Díaz, joined by the Emirates cabin crew. Together, they encourage fans to immerse themselves in the thrill of sports and travel, aligning with brands that embody the core values of excellence, passion, and ambition.
Flying with Emirates allows passengers to experience the ultimate in comfort and luxury, providing an array of premium products and unparalleled travel experiences across over 140 destinations via the bustling hub of Dubai. In parallel, supporting one of the world’s most illustrious football clubs—Real Madrid—means championing a team known for its remarkable legacy of excellence, both on and off the field.
The campaign powerfully conveys the message that “excellence is not a destination; it’s a continuous journey.” The advertisement artfully weaves together stunning visuals from both the world of sports and aviation, showcasing the compelling similarities in dedication, ambition, and remarkable achievements shared by Emirates and Real Madrid. Together, they strive to elevate industry standards and redefine the very essence of ‘excellence.’
You can catch this captivating campaign currently showcased across Real Madrid and Emirates’ social media platforms, including Facebook, Instagram, Twitter, and YouTube. Emirates has enjoyed a proud partnership with Real Madrid since 2011 and has served as the club’s jersey sponsor since 2013. This partnership will extend until 2026, marking the longest jersey sponsorship in the storied history of La Liga.
Earlier this year, Emirates introduced a striking new livery on one of its Boeing 777 aircraft, artistically showcasing several of the club’s celebrated players: Kylian Mbappé, Vinicius Junior, Luka Modrić, Jude Bellingham, Lucas Vázquez, and Federico Valverde. This distinctive design not only highlights the airline’s connection to the club but also signifies its commitment to celebrating excellence in both football and air travel.
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