Tennis Star Djokovic Joins Qatar Airways

Qatar Airways and Djokovic Join Forces

Qatar Airways has announced a new partnership with Novak Djokovic as the airline’s Global Brand Ambassador and Wellness Advisor. This multi-year collaboration positions Qatar Airways as the Official Airline Partner of Novak Djokovic, bringing together the World’s Best Airline, as voted by Skytrax in 2024, and a sporting icon renowned for excellence, resilience, and global appeal.

The partnership was unveiled at the Altitude Wellness Centre at Al Maha Qatar Airways Crew Accommodation Building, a location symbolic of peak performance and well-being – qualities synonymous with Novak’s legendary career. Paying homage to Novak’s unmatched success on tennis courts worldwide, this collaboration celebrates his unparalleled achievements and relentless pursuit of high performance.

Novak Djokovic is one of the greatest athletes in history, with 24 Grand Slam titles and a gold medal at the 2024 Paris Olympics. From his dominance on Wimbledon’s grass courts to his mastery of Melbourne’s hard courts, Novak has consistently set records and inspired millions. His career reflects the values of perseverance, excellence, and global influence that define Qatar Airways as the World’s Best Airline.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer said: "We are thrilled to welcome Novak Djokovic to the Qatar Airways family. Novak’s extraordinary career, defined by record-breaking achievements and an unrelenting drive to succeed, mirrors our commitment to excellence. Our global network will support Novak as he competes at the highest level in tournaments worldwide and continues to set new standards in tennis. Novak truly personifies the ambitious drive for excellence, making the tennis legend the perfect choice as our Global Brand Ambassador and Wellness Advisor."

Qatar Airways Global Brand Ambassador and Wellness Advisor, Novak Djokovic, said: "It is my great pleasure and honour to partner with Qatar Airways, a company I have admired for many years not just for its impeccable service to its customers and employees but also because it recognises the importance of wellbeing and longevity which is a passion of mine. I believe that together, we can add more value and quality to the award-winning experience for the customers worldwide. As I continue to travel the world as a professional athlete, with my family and for business, I am grateful to have Qatar Airways as my partner."

Qatar Airways’ partnership with Novak Djokovic embodies their mutual commitment to travel, wellness, and excellence. For Novak, smooth travel and a focus on holistic well-being are crucial for maintaining peak performance. This mirrors Qatar Airways’ dedication to connecting people and promoting a culture of care for both passengers and staff. This alignment emphasizes the significance of prioritizing wellness and exceptional experiences as key factors in achieving success on a global scale.

Qatar Airways will utilize its extensive global network and premium branding opportunities through this partnership to engage with Novak Djokovic and his large fan base. Exclusive collaborations will focus on creating unique experiences at major tennis tournaments, including hospitality offerings for passengers and partners at Grand Slam events.

Qatar Airways will work with Novak Djokovic to further elevate the Qatar ExxonMobil Open, the prestigious tournament held since 1993. Now an ATP 500 event, the Qatar ExxonMobil Open is set to solidify its position on the global stage. Leveraging his unparalleled influence and stature in tennis, this collaboration will enhance the tournament’s visibility, attract top-tier talent, and expand its international audience, further building its legacy as a premier event.

The partnership emphasizes a mutual commitment to promoting well-being. Qatar will serve as a hub for Novak Djokovic’s patented “Regenesis” Pod technology, which offers an innovative approach to recovery and wellness. Designed to enhance physical recovery and optimize performance, the Regenesis Pod provides advanced recovery methods for both athletes and individuals. By introducing this technology to the region, Qatar Airways and Novak Djokovic aim to transform the landscape of wellness and athletic recovery, allowing the airline’s staff to benefit from the latest advancements in sports science and innovation.

This partnership represents another significant milestone in Qatar Airways' portfolio of high-profile global sports partnerships. The airline collaborates with notable organizations and events, including FIFA, the AFC, UEFA, Paris Saint-Germain (PSG), FC Internazionale Milano, the Royal Challengers Bangalore (RCB), CONCACAF, Formula 1, MotoGP, the IRONMAN Triathlon Series, the United Rugby Championship (URC), European Professional Club Rugby (EPCR), the French rugby team Section Paloise, and the British and Irish Lions Tour of Australia in 2025. Additionally, their partnerships span various other disciplines, such as Australian football, equestrian events, kitesurfing, motor racing, padel, squash, and tennis.