"Etihad's Digital Upgrade: New Features for Every Flyer

Innovative Changes at Etihad

Etihad Airways has improved its digital platforms to make travel more accessible and more personalized for its guests. The enhancements to etihad.com and the Etihad Airways mobile app include new payment options tailored to specific markets, expanded self-service features, and improved loyalty program benefits.

Guests can now use local payment methods in key markets, including India and Europe. They can easily modify their bookings through improved self-service options and seamlessly redeem Etihad Guest miles for flights and upgrades. The enhanced platforms provide a more intuitive booking experience with features such as calendar-based fare searches and options in local languages.

In the Indian market, customers enjoy support in the Hindi language, access to locally preferred payment options, and an innovative fare calendar that simplifies finding the best travel deals. These tailored improvements demonstrate Etihad's dedication to addressing the unique needs of its global customer base.

Etihad Airways is committed to enhancing the customer experience. Upcoming improvements to the check-in process and more accurate, timely travel updates will make the entire travel journey, from booking to arrival, even more seamless for passengers.

Frank Meyer, Chief Digital Officer at Etihad Airways, said: "Our commitment to digital innovation is unwavering. By consistently refining our digital touchpoints, we've been able to implement enhancements that directly benefit our customers rapidly. This agile approach allows us to stay at the forefront of the competitive airline industry and consistently exceed passenger expectations."

Arik De, Chief Revenue and Commercial Officer at Etihad Airways added: "The growth in our digital channels has been remarkable, with online direct sales increasing significantly across our key markets. The close collaboration between our Commercial and Digital Technology teams has enabled us to deliver solutions that our customers want rapidly. These enhancements drive higher customer engagement and increase ancillary revenue through a more personalised booking experience."

Behind these customer-facing improvements, Etihad has strengthened its digital infrastructure with enhanced tools and streamlined processes. This enables the airline to deploy approximately four releases per week, with 160 completed year to date across web and mobile channels. This technical capability allows Etihad to introduce new features and quickly respond to customer feedback continuously.