APPOINTMENT
Alivaa Hotels has announced the appointment of Brajesh Kumar as the new Regional Manager – North, Operations. In his new role, Brajesh Kumar will oversee hotel operations across northern India, ensuring consistent service delivery, operational efficiency, and alignment with the brand’s core values.

With over a decade of experience in the Indian hospitality industry, Brajesh brings with him a strong foundation in hotel operations, strategic planning, and guest experience management. He has previously held leadership roles at some of the country’s most respected hotel chains, including Sarovar Hotels & Resorts, Lemon Tree Hotels, Lords Hotels & Resorts, and Royal Orchid Hotels. His career reflects a consistent track record of driving performance, enhancing operational standards, and building high-performing teams.
Mr. Kumar’s appointment is a strategic move by Alivaa Hotels as the brand continues to expand its presence across key markets in India. His leadership is expected to play a critical role in strengthening operational excellence and supporting the company’s long-term growth vision in the northern region.
A results-driven professional, Mr. Kumar is known for his detail-oriented approach and strong commitment to guest-centric hospitality. His expertise spans across front office operations, revenue management, staff training, quality assurance, and service innovation.
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