ALL and KrisFlyer Enhance Partnership

ALL, Accor’s loyalty programme, and KrisFlyer, the rewards programme of the Singapore Airlines (SIA) Group, have elevated their partnership to new heights, delivering more rewards to members with every flight and stay. This enhanced collaboration is designed to make it easier and more valuable for members to enjoy Limitless Experiences.

ALL x KrisFlyer

With conversion between Reward points and KrisFlyer miles, along with bonus offers, members now have even greater access to experiences both in the air and on the ground. Whether jetting off to new destinations or enjoying stays at Accor hotels and resorts, the possibilities are boundless. Exclusive bonus offers are available until September 30, 2024 as part of this partnership. Members converting KrisFlyer miles to Reward points will earn 50% more points. For every 4,500 KrisFlyer miles converted, 1,500 Reward points will be awarded, instead of the usual 1,000 points.

These points can be redeemed in more than 100 different ways. Members can choose from for hotel stays and dining at Accor hotels worldwide, or access to exclusive experiences curated by ALL and available only on ALL.com, including major concerts and VIP sporting events. Similarly, members converting Reward points to KrisFlyer miles will receive a 50% bonus. For every 2,000 Reward points converted, 1,500 KrisFlyer miles will be granted, rather than the standard 1,000 miles. These miles can be used for flights, cabin upgrades, and unique travel experiences.

Celebrating Partnership

“ALL has consistently redefined loyalty, offering a comprehensive range of rewards and experiences that extend far beyond hotel stays,” said Kerry Healy, chief commercial officer, Middle East, Africa, Turkey & Asia Pacific, Premium, Midscale & Economy, Accor. “Our enhanced partnership with KrisFlyer continues to bring ALL’s dream to life: Making every traveller’s journey unforgettable. With seamless conversions and enticing bonuses, members can accelerate their points and miles accumulation, unlocking a world of possibilities in the air and on the ground. We feel very strongly about this partnership, as both Singapore Airlines and Accor are all about making travel more convenient, rewarding and packed with unforgettable experiences.”

“The enhanced partnership between KrisFlyer and Accor will provide members with greater access to rewarding flight and stay experiences. This partnership not only maximises the benefits from their miles but also brings additional value to our members through seamless integration and exclusive bonus offers. This is part of our continuous efforts to enhance the KrisFlyer programme, ensuring our members enjoy the best on-ground and in-flight experiences”, said Bryan Koh, divisional vice president, Loyalty Marketing, Singapore Airlines.

This two-way partnership enables members of both programmes to enjoy benefits across Accor’s network of over 5,600 hotels and resorts globally, as well as flights to more than 120 destinations serviced by Singapore Airlines.