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Accor Strengthens Premium Footprint in Albania with Debut of Pullman and Swissôtel

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Accor Strengthens Premium Footprint in Albania with Debut of Pullman and Swissôtel
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Albania Welcomes Pullman and Swissôtel

Accor is broadening its premium offerings in Albania with two new projects: Pullman Durrës and Swissôtel Shengjin, set to launch in 2028 and 2027, respectively. These announcements represent the initial introduction of both brands in the country, enhancing the currently functioning Mövenpick Hotel Lalëz Durrës and strengthening Accor’s dedication to developing Albania’s hospitality sector.

Albania is becoming more recognized as a leisure destination, attracting nearly 12 million visitors in 2024, and establishing itself as one of the fastest-growing stars of Mediterranean tourism. Accor’s expansion leverages this momentum, following the recent openings of Mercure Tirana, Mövenpick Hotel Lalëz Durrës, and the second Mercure Tirana, signaling the group’s long-term commitment to the region.

Frank Reul, VP – Development Accor Premium, Midscale & Economy Eastern Europe, Balkans, Italy & Greece
Frank Reul, VP – Development Accor Premium, Midscale & Economy Eastern Europe, Balkans, Italy & Greece

Frank Reul, VP – Development Accor Premium, Midscale & Economy Eastern Europe, Balkans, Italy & Greece, commented: “Albania is emerging as a rising star on the European travel map, attracting more visitors each year with its unspoiled coastline, rich cultural heritage, and growing infrastructure. By bringing the Pullman and Swissôtel brands to Durrës and Shengjin, we are expanding our premium portfolio in one of the region’s most dynamic leisure destinations. These two landmark openings reflect our commitment to delivering world-class hospitality while Albania’s tourism growth through distinctive, high-quality offerings that combine comfort, design, and local relevance.”

Pullman Durrës: Redefining Seaside Sophistication

In collaboration with Rock of Kavaja shpk, Pullman Durrës will feature 184 rooms offering panoramic views of the Adriatic Sea and the recognizable Rock of Kavaja. The hotel will embody Pullman’s philosophy of blended travel, harmonizing business and leisure in innovative, design-forward environments. This property is set to be a premier destination along the Adriatic coast. Guests at Pullman Durrës will have access to a spa and wellness center, both indoor and outdoor pools, a restaurant serving all-day dining, a rooftop lounge, MICE facilities, and a casino.

Swissôtel Shengjin: Swiss Precision on the Albanian Coast

In partnership with DUKAGJINI GROUP SHPK, Swissôtel Shengjin will debut in Albania. Located on a stretch of the northern Adriatic coast, this 140-room hotel will blend design with its natural environment, providing guests with a setting of comfort, energy, and top-notch service. Each room will feature views of the sea.

Guests will enjoy access to a private beach and a 280-meter pier featuring lounge areas, floating platforms, and an underground nightclub. Additionally, there will be a wellness center offering a gym, spa, and both indoor and outdoor pools. Dining options include a signature restaurant, rooftop dining, and a casual poolside bar, along with modern conference and executive spaces.

A Cohesive Premium Vision for Albania

Together, Pullman Durrës, Swissôtel Shengjin, and the existing Mövenpick Hotel Lalëz Durrës establish Accor’s growing premium presence in Albania, reinforcing its role in shaping the country’s upscale travel offering. These openings follow the successful debut of Mercure Tirana and signal further opportunities across Albania’s thriving tourism market.

Accor hotels in Albania and worldwide participate in ALL, a loyalty programme providing access to various rewards, services, and experiences.

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