APPOINTMENT
Accor Plus has announced the appointment of Emilie Couton as its new Chief Executive Officer.
Emilie brings more than 24 years of global experience working with Accor and its subsidiary, D-EDGE Hospitality Solutions, across Europe and the Asia Pacific region.
Mehdi Hemici, Chief Loyalty & E-Commerce Officer, Accor, said, “We’re incredibly excited to welcome Emilie as CEO at such a defining moment for Accor Plus and the travel loyalty industry. She brings a visionary, energetic and data-driven approach, paired with a passion for hospitality and a deep respect for the people who bring it to life every day,”
“For more than 30 years, we’ve provided Accor Plus members with a subscription programme that delivers unparalleled value. With Emilie’s extensive hospitality expertise and remarkable leadership skills, we’re setting our sights on what’s next for Accor Plus and delivering even more value and unforgettable experiences to our members,”she added.
Emilie has spent more than two decades in Thailand and Singapore, working in markets throughout the region. She brings extensive understanding of the hospitality industry. Emilie is also a respected industry voice and a regular speaker at travel, hospitality and technology conferences across Asia Pacific.
During her tenure at Accor, she has held several key senior roles across loyalty, digital marketing, distribution and commercial B2B. Her work has resulted in the group’s significant growth in Asia Pacific, where the network scaled from 250 to 1,200 hotels across 38 brands.
Most recently, she served as Managing Director, Asia Pacific, at D-EDGE, a distribution, technology and digital marketing platform for the hotel industry.
Commenting on her appointment, Emilie said, “I’m genuinely thrilled to lead Accor Plus into its next phase, one where the member experience will continue to be at the absolute heart of everything we do. Our focus will be on innovating and personalising each touchpoint, exceeding expectations and creating exceptional value for our loyal members, hotels, business partners and team members.
“For me, Accor Plus is far more than a loyalty programme. In partnership with our hotels, we create opportunities for our members to travel more, savour more, and enjoy exclusive moments that bring people together. We’re proud to showcase the breadth of our hotel brands and network, and the richness of the destinations we’re part of, their culture, cuisine and character, creating meaningful ways for our members to experience them with greater connection and ease,” she added.
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