Abc. Launches AirAsia Buds YouTube Animated Series

AirAsia Buds Brings Fun to YouTube

Abc. (AirAsia brand co.) has announced the debut of AirAsia Buds Adventures on its YouTube channel, with 12 weekly episodes. This series aims to entertain children and families through engaging episodes centred on discovery, teamwork, and friendship. The initiative by Abc., an expert in strategic development, management, licensing, and merchandising for the AirAsia brand, seeks to build an emotional bond with younger audiences.

Rudy Khaw, CEO of AirAsia brand co. (Abc.), the custodian of the AirAsia master brand, said: “In today’s content landscape, YouTube has grown into the primary family entertainment hub—the perfect platform to introduce AirAsia Buds to a global audience. This series is a celebration of travel, adventure and friendship—values that are deeply embedded in AirAsia’s DNA. We’re thrilled to invite young explorers and their families to embark on this journey with us as we take you on a journey of travel but with an exciting twist.”

In partnership with Moonbug Entertainment, this series welcomes young viewers and families to AirAsia Buds, featuring Tappy, the adventurous tapir; Bam, the peaceful pygmy elephant; Ogu, the stylish orangutan; and Biggie, the playful troublemaker. Together, they set off on exciting journeys throughout Asean and beyond.

Simon Barnett, Director of Ad Sales & Brand Partnerships, Asia Pacific at Moonbug added: “We’ve found success on YouTube by creating stories families love—ones that entertain, connect, and keep them coming back for more. Now we’re excited to bring that experience to AirAsia in this new series, introducing the world to Tappy, Bam, Ogu and Biggie as they go on heartwarming, beautifully animated adventures.”

To build momentum for the launch, AirAsia is rolling out a series of interactive experiences for fans:

• Mascot Appearances & Giveaways at public activation events and local schools.

• Influencer Collaborations with parenting and family content creators.

• Digital & Social Media Campaigns across AirAsia’s official channels, including Instagram, YouTube and TikTok.