Accor Unveils Bold HERA Challenge to Reward 33 Elite Travel Advisors Globally

Accor Launches HERA Challenge to Recognize Top 33 Travel Advisors Globally

Accor has introduced the HERA Challenge, a new global competition for travel professionals enrolled in HERA, Accor’s loyalty and rewards program for advisors. The initiative aims to acknowledge top-performing advisors across 11 categories, with 33 winners invited on an exclusive trip to Colombia in March 2026.

Winners will stay at Sofitel Legend Santa Clara Cartagena and Sofitel Barú Calablanca Beach Resort. The trip includes local experiences aligned with Accor’s focus on sustainable and culturally respectful travel.

The HERA Challenge is open to bookings made between November 15, 2024, and November 15, 2025. Advisors will compete across categories such as total revenue, regional performance, brand expertise, and destination diversity.

“The HERA Challenge is our way of recognizing and rewarding the extraordinary advisors who bring our brands to life for guests around the world,” said Pascal Visintainer, Global Chief Sales Officer, Accor Luxury & Lifestyle. 

“We believe that it is incredibly important for us to celebrate the expertise, commitment, and the human connections that are at the heart of truly memorable travel. With the introduction of HERA last year, we take great pride in our ability to provide travel advisors with the tools and opportunities to thrive in their profession – and now, a chance to be honored among the best of the best.”