Conrad Hotels & Resorts Launches 1/3/5 Program for Curated Travel Experiences
Conrad Hotels & Resorts has introduced the 1/3/5 program, offering time-tailored itineraries designed to help guests explore destinations through local culture, design, and connections. The program, inspired by founder Barron Hilton’s legacy, features experiences lasting 1, 3, or 5 hours, allowing guests to discover unique aspects of each location.
Whether it’s a quick tour or a half-day adventure, guests can choose from curated activities that reflect the essence of their surroundings. Examples include a cocktail experience at Conrad New York Downtown, a sand sculpting workshop at Conrad Orlando, and a pottery session at Conrad Rabat Arzana.
At Conrad Hotels & Resorts, we believe that luxury travel is about how you experience a destination throughout your stay,” said Dino Michael, SVP & global head, Hilton Luxury Brands.
“With the launch of Conrad 1/3/5, we’re empowering our guests to discover new perspectives through curated, time-tailored experiences that go beyond the expected. Whether guests want to enjoy a quick tour or embark on a full afternoon of local discovery, this program reflects our commitment to offering meaningful, memorable experiences that connect them more deeply to the world around them.”
This program also caters to the growing trend of itinerary-based travel, providing a personal touch to every stay. Bookable through the Conrad Concierge, each experience will be locally curated to offer guests a deeper connection to the destination.
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