APPOINTMENT
Novotel Geelong has announced the appointment of Larelle Fitt as its new Director of Sales.
Larelle Fitt brings with her over 25 years of experience across the tourism, hospitality, and events sectors.
Larelle is well known for her commitment to build strong, community-connected tourism experiences. She began her career on the Great Ocean Road, where she owned and operated a motel, and played a transformative role in the Apollo Bay Music Festival, guiding it to new levels of financial sustainability and community impact.
Her extensive leadership experience includes several 4 and 5-star properties including Novotel Geelong, Mantra Lorne, Novotel Barossa Valley Resort, Sheraton Melbourne, and Novotel Melbourne on Collins. Most recently, she held the role of Group Head of Conferencing & Events at The Sharp Group, where she led a dynamic portfolio of high-performing event operations.
Larelle is a Certified Company Director through the Institute of Community Directors Australia and currently serves as Deputy Chair and Business Events Skills-Based Board Member at Tourism Greater Geelong & The Bellarine. Thes experiences will be contributing in her role at Novotel Geelong.
Commenting on the appointment, Larelle said, “I’m thrilled to be re-joining a passionate team with a strong community focus, where collaboration and creativity are celebrated, and where your vision can truly make an impact on both commercial success and regional tourism growth. It’s more than just a role; it’s a chance to lead with purpose in a place that’s as welcoming as it is inspiring.”
Scott Bear, General Manager, Novotel Geelong said, “We’re excited to have Larelle back on board at Novotel Geelong. Her energy and deep regional experience are a perfect match for our team as we continue to grow as the leading hotel in Geelong and The Bellarine. We are excited to foster her years of experience and knowledge which will be a huge asset in taking Novotel Geelong to the next level.”
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