Qatar Airways Partners with IMG To Launch Sport 24 via Starlink

Qatar Airways has partnered with IMG, a leading global sports marketing agency, to introduce a next-generation in-flight sports streaming experience available exclusively on the airline’s Starlink-connected aircraft. For the first time, passengers can enjoy high-definition coverage of Sport 24 and Sport 24 Extra—IMG’s premium live sports channels designed for the airline and cruise industries—through a dedicated web player on their personal electronic devices. This ensures that they never miss a moment of the action at 35,000 feet.

As a pioneer in digital innovation, Qatar Airways is the first global airline to offer Sport 24 as an integrated live sports streaming experience, powered by Starlink’s high-speed internet connection. With seamless access on board via mobile phones, tablets, and laptops, passengers can now watch some of the world’s biggest sporting events live, including the UEFA Champions League, Formula 1, and much more.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: “Our partnership with IMG marks another leap forward in redefining the inflight experience. As the first global airline to introduce Starlink’s high-speed connectivity combined with live sports streaming, we are proud to bring passengers closer to the sporting moments that matter most – wherever they are in the world. From football fans to tennis enthusiasts, this new offering ensures our guests never miss a second of the action at 35,000 feet.”

IMG President, Adam Kelly, said: “Live sport is one of the last remaining appointment-to-view events that people prefer to watch in real time. As consumer viewing habits continue to evolve, passengers want more ways to enjoy live sport onboard so they never have to miss a moment of the action. Qatar Airways is now making that a reality for fans traveling anywhere in the world with Sport 24. We’re continuing to drive product developments to make Sport 24 available on any international aircraft with connectivity.”

Qatar Airways is currently the only airline in the MENA region and one of the few worldwide to offer the fastest internet in the skies. Its Boeing 777 and Airbus fleets provide broadband speeds comparable to those at home. As of June 2025, the airline has successfully completed over 12,000 flights connected to Starlink, with the entire Boeing 777-300ER fleet fully equipped.

Passengers on Starlink-connected flights can easily access the Sport 24 web player by scanning a QR code on board. This offers seamless access to IMG’s premium content, which includes the only live sports channels available on commercial airlines.

The launch coincides with a busy global sporting calendar available on Sport 24 and Sport 24 Extra this summer. Upcoming events include the FIFA Club World Cup 2025, UEFA Women’s EURO 2025, Wimbledon Championships, the British Open, cricket, Formula 1, and more. Produced at IMG’s London studios, the channels were viewed by over 10 million passengers last year and are now more accessible than ever on Qatar Airways’ advanced Starlink-connected fleet.

The national carrier of the State of Qatar serves as the Official Airline Partner for various organizations, including UEFA, Formula 1, the AFC, Paris Saint-Germain (PSG), FC Internazionale Milano, tennis legend Novak Djokovic, the Royal Challengers Bangalore (RCB), MotoGP, the IRONMAN Triathlon Series, the French rugby team Section Paloise, and the British and Irish Lions Tour of Australia in 2025. Additionally, they are involved in multiple other sports disciplines, such as Australian football, equestrian events, motor racing, padel, squash, and tennis.