Vespa’s Seaside Comeback

Following a successful launch in Paraggi last summer, Vespa has announced that Vespa by the Sea will be coming to the beautiful shores of Sardinia in the summer of 2025. With two locations that embody the same spirit, Vespa represents freedom and a carefree lifestyle.
The Vespa by the Sea concept captures the sense of freedom and the charm of the ocean. This project aims to make every journey unique and enjoyable. With a new location at the Is Molas Beach Club and a return to Paraggi, Vespa by the Sea promotes its vision through experiences that flourish in places where the sea, nature, and design meet for a true sensory journey.

After last summer’s success, Vespa is returning to Paraggi for another season, embodying the essence of the Italian Riviera. Overlooking crystal-clear waters and surrounded by the lush greenery of the Tigullio Gulf, the lounge terrace serves as a serene haven where guests can indulge in the summer pleasures that Vespa offers.
This summer, Sardinia introduces “Vespa by the Sea” at Is Molas, a perfect spot to connect with nature and explore the island. You can enjoy the scents of juniper and myrtle while experiencing the scenery. Vespa by the Sea at Is Molas is located near Pula in southern Sardinia, overlooking a bay with white sand and clear turquoise waters. The Is Molas Beach Club has been a popular destination since the 1970s, known for its golf course and natural surroundings.

Vespa adds a special touch to the Is Molas Beach Club. Guests will find Vespa-branded items throughout the club, including lounge areas, sunbeds, umbrellas, cushions, beach towels, and complimentary paddle boards. The private beach is crystal clear and can accommodate up to 40 guests, making it the perfect place to relax in the sun or engage in water activities. This beach encourages a slower pace of life, allowing you to appreciate nature’s beauty and the easy rhythm of summer. Each day feels as carefree as a ride on a Vespa.
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