JA Resorts and Hotels Appoints MICEverse as Its India Representative

JA Resorts Taps MICEverse for India Expansion

As India’s outbound travel market continues to grow, particularly in sectors such as weddings, MICE (Meetings, Incentives, Conferences, and Exhibitions), and experiential group travel, JA Resorts and Hotels, a heritage hospitality group based in the UAE, has appointed MICEverse— the specialized division of One Rep Global— as its strategic representation partner in India.

This collaboration represents a significant step in JA Resorts and Hotels’ strategic expansion into the Indian subcontinent, a region characterized by its large market, high spending, and increasing demand for destination-focused group experiences. MICEverse, a specialized sales and marketing representation company in the hospitality sector with extensive expertise in MICE (Meetings, Incentives, Conventions, and Exhibitions) and weddings, will enhance brand visibility and drive business development through a comprehensive 360-degree approach. This strategy aims to position JA Resorts and Hotels as a top choice for Indian wedding planners, corporate clients, and luxury travel specialists.

Founded in 1981 and named after the original Jebel Ali Beach Hotel, JA Resorts and Hotels now includes seven unique properties across the UAE and the Maldives. The brand is known for its genuine hospitality and captivating environments, offering a range of accommodations from beach resorts and mountain retreats to urban hotels focused on business and luxurious island getaways.

In the UAE, the group offers:

• Three distinct experiences within JA’s original beachfront destination in Jebel Ali — the family-friendly JA Beach Hotel, the spacious all-suite JA Palm Tree Court, and the performance lifestyle-led JA Lake View Hotel.

JA Lake View Hotel features Kinara by Vikas Khanna, renowned for its contemporary Indian cuisine, along with its cultural significance. Kinara is a popular venue for Indian weddings and milestone celebrations.

With Palm Jebel Ali’s resurgence, the expansion of Al Maktoum International Airport, and the continued development of the Expo 2020 district, Jebel Ali is quickly emerging as Dubai’s next flagship destination, making JA’s beachfront offering more relevant than ever.

• JA Ocean View Hotel offers uninterrupted views of the Arabian Gulf and Ain Dubai, with direct access to the vibrant JBR promenade.
• JA Hatta Fort Hotel, a heritage-inspired mountain escape nestled in the Al Hajar range, is ideal for outdoor adventures and group retreats.
• The Manor by JA, located in Al Furjan, offers a seamless base for business travellers near key logistics hubs including Jebel Ali Free Zone and Port.

JA Manafaru in the Maldives offers a secluded island experience in the Haa Alifu Atoll, perfect for honeymoons, exclusive island buyouts, or travellers seeking privacy, nature, and authentic Maldivian hospitality.

Hemant Mediratta, Founder and CEO, One Rep Global, commented, “JA Resorts and Hotels joining the MICEverse portfolio is a strong endorsement of the organisation’s ability to deliver results. We provide Indian travel professionals with the right tools, content, and direct access to global destinations that are aligned with Indian preferences. Whether it’s an opulent wedding, an incentive retreat, or a multi-generational holiday, MICEverse ensures unmatched value and visibility for our hotel partners.”

 

Ralph Porciani, CEO of JA Resorts and Hotels, said, “We are delighted to appoint MICEverse as our strategic partner in India, a market that holds immense long-term value for JA Resorts and Hotels. As a homegrown Emirati brand with a proud heritage and a portfolio spanning the UAE and Maldives, we see a natural synergy in welcoming more discerning Indian travellers to experience our heartfelt hospitality. With excellent connectivity and short travel times, our destinations offer the ideal setting for everything from destination weddings and family celebrations to MICE and multi-generational escapes. This partnership allows us to engage more meaningfully with a market that truly values immersive experiences, personalised service and trusted relationships.”

The announcement is particularly exciting for the brand as it coincides with the upcoming launch of the JA Sports and Shooting Club. This facility will be the first of its kind in the region, featuring floodlit football pitches, international-standard cricket ovals, and a world-class indoor shooting range in Dubai. Situated within JA’s flagship beachfront destination in Jebel Ali, the new facility enhances the appeal for sports, incentive travel, and active celebrations.

JA Resorts and Hotels is a member of the Global Hotel Alliance (GHA), providing guests with added value through the GHA Discovery loyalty program, which includes rewards, upgrades, and exclusive experiences across a portfolio of over 800 hotels worldwide.

The collaboration aims to enhance engagement with Indian corporates, planners, wedding specialists, and travel designers, providing customized and unforgettable travel experiences for one of the world’s most dynamic outbound markets.